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Speaker information

Lars Silberbauer

Global Senior Director of Social Media & Video, LEGO (UK)

About Lars Silberbauer

Lars Silberbauer is a Senior Global Director of social media and video at the LEGO Group. He is driving the well-known and innovative toy company’s global strategy and execution on social media as well as a range of other online platforms.

Silberbauer has built a global team of digital marketers that are based in 5 different locations, including London, Shanghai, Billund (Denmark), Los Angeles and Enfield (Massachusetts). He has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.

Before joining LEGO Group, Silberbauer worked for 10 years in the digital and broadcast media industry as a digital strategist, connecting traditional broadcasting with online experiences. He has also worked as a Creative Manager, heading up a team of designers and developers creating the illumination of the Danish Radio Concert House.

Silberbauer started his career in digital working with web development and user research in New York.

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