APAC’s largest & longest running B2B technology exhibition & conference
15k technology professionals from enterprise, government, SME & start-up

Session information

14:45 - 15:30

Building social value brick by brick

You don’t have to look far to find LEGO towards the top of a list of the world’s most powerful brands. After near bankruptcy in 2000 the business has propelled itself back into the consciousness of its consumers. In a world where some of the most recognised brands of the ‘90s and ‘00s have been casually cast aside by today’s consumer, LEGO has survived and thrived. For any traditional business this it is the most powerful example of how to stay relevant in a disrupted world.  

So how do you keep an 85 year old brand relevant in the age of disruption? As the traditional model for marketing breaks down, Lars will discuss how you can use the power of change to propel your brand into the hearts and minds of millions of consumers.

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