UNDERSTAND TODAY, OWN TOMORROW

TUESDAY 6TH MAY

In the digital era, the power balance has shifted to the customer – successful businesses need to use analytics and social marketing to engage with the customer across digital channels. But how do you make social work? How do you develop a multi-screen digital strategy? How do you achieve zero time to customer? What’s the best way to measure ROI from your digital assets?

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What did delegates take away by stepping
forward into the future of digital marketing?

  1. 1Learnt how to become real time reactive – zero time to customer!
  2. 2Discovered what it takes to deliver a seamless customer experience across channels.
  3. 3Dug deep into the best ways to measure and communicate ROI from digital assets.
  1. 4Mastered the art of ‘social listening’ (not just social chattering).
  2. 5Found out how to leverage digital to create a unique journey with their brand.

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93% of marketers use social media
for business
82% of buyers say they trust a company more
when its CEO and senior leadership team are
active in social media
1/3 of companies in the Inc.500
can adequately determine RIO
for the social media spending

agenda Tuesday 6TH May | Sydney Olympic Park

 

WebForward 2014.

Delegates heard and met digital marketing pioneers, listened to case studies, learnt about latest solutions, developed relationships with a powerful group of decision makers, and more.

 


8:30am CeBIT Day 2 Plenary Session - Conference Delegates by Invitation Only
Tuesday 6th May 2014 | WEBFORWARD @ CeBIT 2014
10:00am WebForward Conference Delegate Registration
10:25am Opening Remarks by the Chairman
Justin Davies, Managing Director, Emergination
10:30am Where Have our Customers Gone and What are They Doing There? Fragmentation in the Golden Age of Mobile
Gerry Gouy, Senior Director, Global Business Development, Viacom International Media Networks (US)
11:00am Mobile marketing, music and millennials- online and offline solutions for brands
Kate Vale, Managing Director Australia & New Zealand, Spotify
11:30am Social Media Engagement Solutions for Government and Business
Will Berryman, Chief Executive Officer, Hostworks
12:00pm CMO Panel: Creating a Unique Journey with the Brand – Staying Ahead of the Digital Marketing Curve
Stephanie Tully, Executive Manager - Commercial Ventures and Marketing, Qantas Loyalty
Geraldine Davys, Chief Marketing Officer, iSelect
Chris Riddell, Chief Digital Officer - Australia & New Zealand, Mars
David Redhill, Chief Marketing Officer, Deloitte
Kate Vale, Managing Director Australia & New Zealand, Spotify
12:30pm Lunch Break and Networking
1:30pm Transitioning from e-Commerece to an Online Destination
John Batistich, Director Marketing, Westfield
2:00pm Cutting Through the White Noise: the Power of Strategic Marketing Partnerships
Geraldine Davys, Chief Marketing Officer, iSelect
2:30pm 7 Pillars of Modern Marketing
Todd Ebert, Chief Marketing Officer, ReachLocal
3:00pm Afternoon Tea Break and Networking
3:30pm Turning Consumer Market Intelligence into Engaging and Innovative new Business
Paul Smitton, Executive Manager Customer Strategy and Online, Qantas
4:00pm Moving from Social Media to a Social Business
Chris Riddell, Chief Digital Officer - Australia & New Zealand, Mars
4:30pm Connecting with Consumers in a Mobile Era
Rebecca Fannin, Founder/Editor, Silicon Dragon Ventures
5:00pm Closing Remarks from the Conference Chair



Workshop

Wednesday 7th May 2014 | WEBFORWARD WORKSHOP @ CeBIT 2014
1:30pm WebForward Workshop Delegate Registration
2:00pm Bridging the CMO – CIO Chasm: Bluepring for a Next Generation Technology Platform
Brennan Carlson, Vice President, Product and Strategy, Lyris, Inc. (US)
3:15pm Afternoon Tea Break and Networking
3:45pm How do you build the Business Case for Increase in Budgets in Digital?
Brennan Carlson, Vice President, Product and Strategy, Lyris, Inc. (US)
5:00pm End of WebForward Workshop