Libby Hodgson manages the Marketing, Tourism and Digital programs at Taronga (Taronga Zoo, Taronga Western Plains Zoo and Taronga Conservation Society Australia).
Libby has recently overseen the implementation of an integrated CRM system, the re-launch of the website, the development of the Zoo’s first iPhone application Taronga Zoo – Monkey Mayhem and the evolution of numerous mobile and social initiatives.
Taronga Zoo free educational app "Monkey Mayhem"
The popularity of social media is causing huge changes to how businesses communicate with their customers, spread marketing messages and build communities.
One thing is clear. During our interviews with leading innovative Australian business people the message we got from them was that you have to decide how many social media platforms your organization will communicate with customers on.
Paul Greenberg, Executive Chairman of the DealsDirect Group told us that:
“Multi channel retail is about allowing the customer to have multiple touch points. Nimbleness and agility are required because with capitalism the customer is in control. You can’t tell customers you can contact us via Email but not Telephone, Facebook but not Twitter.”
