Changing Names: Google Play and The New iPad

Last week we saw two interesting product name changes by technology giants Apple and Google which have resulted in a high volume of discussion amongst users and the media:

Google Play

Google Play

The changes in question were Apple’s decision to call the 3rd generation iPad tablet “The New iPad” rather than the iPad HD or iPad 3 as predicted by most people, as well as Google’s equally unexpected move to rename the “Google Market” Android application to “Google Play”.

Some commentators say that both companies have made a mistake in changing long standing names. CNN asks Why doesn’t the ‘new iPad’ have a name? and TechCrunch made their view clear Google Play? What The Hell Was Wrong With Android Market?.
Read more