Women who get IT, and why your business needs them

The announcement yesterday that former Proctor & Gamble online marketer – and CeBIT Australia 2012 speaker – Maile Carnegie will head up Google Australia is a great shot in the arm for women in ICT.

It is also a sign that Big Data is the future for online sales and digital marketing – but that’s another story, and one we’ll be discussing at length at CeBIT Australia’s Big Data conference on May 30, 2013.

The Google announcement ignited social media chatter around the gender diversity issue in ICT – and that’s a good thing. We congratulate Ms Carnegie, and would love to see many more women reaching for and achieving these top roles.

At CeBIT Australia 2013, we believe that the ICT industry must start to think along the same lines as Warren Buffet, whose recent Fortune Magazine essay questioned why business was not doing more to harness the brainpower of women. Businesses which aren’t thinking long and hard about gender diversity are effectively 50% of the talent pool.

“We are very fortunate in this country to have such powerful, talented women in our industry – women like Pip Marlowe at Microsoft, Inese Kingsmill at Telstra, and now Maile Carnegie at Google. It’s great to see,” says Jackie Taranto, managing director of Hannover Fairs Australia.

“Surely it is obvious? The more women in the industry, the better. And hopefully more young women coming up through University will look to the tech sector for a career,” she says.

The gender diversity issue will be widely discussed at CeBIT Australia 2013’s StartUp Conference on May 29, where a session on “Why we need more women Entrepreneurs” will be moderated by Melissa Widner, general partner, SeaPoint Ventures, and the Founder of Heads Over Heels. Panellists will also include:  Senator Kate Lundy, Minister Assisting for Industry & Innovation; Whitney Komor, founder of The Best Day; and Katrin Suess, co-founder of Vimily. Details here 

Peter Acheson, CEO of Peoplebank, was interviewed by Jennifer Foreshew in The Australian on May 8 and called for quotas to be introduced in ICT to bring more women into key roles.

He told The Australian: “According to the Australian Computer Society, between February 2011 and February 2012 the number of women in ICT occupations dropped from 131,059 (24.1 per cent of the total ICT workforce) to 91,400 (19.7 per cent).

“The industry needs to do a lot to rebuild the IT brand. It is not seen as a fashionable thing to do and within the female cohort in schools they all get that message,” Mr Acheson told The Australian. Read the full report here  

A recent article on smh.com.au by Sandy Plunkett, who is also appearing at CeBIT Australia 2013’s StartUp conference on May 29 with Dr Jana Matthews of ANZ Innovyz Start, discussed the fact that it is generally men who “raise the issue of female scarcity in the sector as if they have scoured Australia from coast to coast and are exhausted by their pioneering”. Read the full report here. 

Ms Plunkett’s article canvassed some excellent ideas, and concluded that she wanted to see more conferences and industry forums debate the issue.

Well, CeBIT Australia 2013 aims to fill that gap!


Be Prepared For Internet Of Things (IOT)

It is generally agreed that Kevin Ashton coined the phrases “Internet Of Things” in 1999 when he linked the new idea of RFID in Procter & Gamble’s supply chain to the Internet.

According to a US Director of National Intelligence report:

“Visionaries have seized on the phrase ‘Internet of Things’ to refer to the general idea of things, especially everyday objects, that are readable, recognizable, locatable, addressable, and/or controllable via the Internet—whether via RFID, wireless LAN, wide-area network, or other means”.

“Everyday objects includes not only the electronic devices we encounter everyday, and not only the products of higher technological development such as vehicles and equipment, but things that we do not ordinarily think of as electronic at all—such as food, clothing”

“Individuals, businesses, and governments are unprepared for a possible future when Internet nodes reside in such everyday things as food packages, furniture, paper documents, and more. Today’s developments point to future opportunities and risks that will arise when people can remotely control, locate, and monitor everyday things”.
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Australian Internet Activity Survey Q4 2011

The Australian Bureau of Statistics Internet Activity Survey (IAS) collects details on aspects of internet access services provided by Internet Service Providers (ISPs) in Australia. The ABS just released data from Australian Internet Service Providers with more than 1,000 subscribers operating in Australia as at 31 December 2011.

Australian Internet Access Speeds Over Time

Australian Internet Access Speeds Over Time

Mobile wireless broadband connections (excluding mobile handsets) accounted for 47% of all internet connections as at 31 December 2011. At the same point there were 11 million mobile handset internet subscribers in Australia, an increase of 13.6% from June 2011.
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CSIRO Earns $220 Million More From WiFi Invention

ABC News is reporting that the CSIRO has achieved a legal settlement of over $220 million from companies that were infringing on it’s patents over Wireless LAN (WiFi) technology, bringing the total earnt from settlements and licencing to almost $430 million.



CSIRO invented and patented wireless LAN technology in the 1990s. CSIRO inventors Dr John O’Sullivan, Dr Terry Percival, Mr Diet Ostry, Mr Graham Daniels and Mr John Deane created this technology while working in the CSIRO Division of Radiophysics, now called the CSIRO ICT Centre.
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2012 Australian Online Consumer Landscape

CeBIT - Connected Worlds

CeBIT - Connected Worlds

Nielsen’s recent report has some good insights into the Australian Online Consumer Landscape.

Internet usage in Australia is widespread, with 90% penetration (5th best in the world) and 81% of the population 16 years and above classified as active online users.

The internet offers consumers countless choices of things to do, using a range of mobile devices with different types of screens.

Marketers have to navigate this fragmented content delivery ecosystem with a clear path in mind to be able to engage with consumers successfully.

Learn more about the Australian and International mobile industry at CeBIT Australia’s Mobile 2012 Conference on 24 May 2012.

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Telstra Connects James Cameron’s Deep Sea Challenge

Acclaimed director James Cameron has just announced via a Telstra connection that his Australian designed submersible has reached the bottom of the Marianas Trench, the deepest part of the world’s oceans.


Australians will be among the first worldwide to join Oscar-winning Hollywood director and explorer James Cameron on his historic journey to discover what lies at the ocean’s deepest point eleven kilometres below the surface in the Mariana Trench.

Telstra’s technology will connect the world to images of James Cameron’s DEEPSEA CHALLENGE expedition, a joint scientific project by Cameron, the National Geographic Society and Rolex to conduct deep-ocean research and exploration, in a submersible built in Australia.
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