By Paul Budde, Managing Director, BuddeComm
The digital media market is changing as it has been impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, led to much unrest in the media sector. Moving into digital entertainment there are several competing sectors. These sectors include – TV and radio broadcasting, newspaper publishers, the film and video industries – as well as the new internet-based companies.
The internet-based media companies are the clear leaders in the digital entertainment arena. However for the time being there are, to a certain extent, parallel developments – one driven by digital TV, using the traditional broadcasting networks, and one driven by broadband, using new fixed and mobile telco infrastructure.
The arrival of smart TV will bring about a much closer alignment of these two developments, which most certainly will lead to further disruptive developments in the industry.