For many companies, dealing with big data is a significant challenge. Already the largest component of online traffic, the explosive growth in online video is expected to continue.
The most recent Cisco Visual Network Index reported that:
“The combination of all forms of video will continue to exceed 90% of all global consumer internet traffic and by 2014 nearly half of it will be high-definition video…” and “Video-on-demand traffic will triple by 2015. The amount of VoD traffic in 2015 will be equivalent to 3 billion DVDs per month.”
Spyk Software is an Australian based software development & consulting company. Founded in 2008, the company consults to the media industry with experience developing large scale web and mobile applications. Clients include the Seven Network and Pacific Magazines.
During CeBIT Australia 2012, Spyk Software announced the global availability of Gomi, the first Australian-developed cloud video encoding service. Gomi is a scalable encoding platform capable of converting large quantities of video into the ideal formats for delivery to web and mobile devices.
Gomi will allow customers to get their video content to market faster. Using highly optimised encoding formats, it will reduce subsequent delivery costs and improve end-user experience.
Gomi CEO Tim Kremer told us that:
“For the best experience, online video needs to be converted into multiple versions, tailored to the devices and connection speed of your users”
Featuring a powerful developer API, Gomi allows you to automate your video encoding work?ows. Media can be securely transferred over the internet or delivered on hard drives; quickly encoded, and delivered to customer’s servers or CDN ready for delivery. Cloud video encoding is cheaper and gets the job done faster
According to Tim Kremer:
“Most companies find video encoding internally is technically challenging and very expensive. Often specialists babysit the encoding process and infrastructure that is underutilized today can’t keep up with demand tomorrow”.
“If you are receiving video from users or other 3rd parties you want to keep it up in the cloud rather than downloading it to internal infrastructure and re-uploading it. Meanwhile internal content only needs to be uploaded once, and then additional versions can be created in the cloud”.
Gomi’s cloud-based distributed encoding technology quickly responds to demand, automatically provisioning additional processing power as needed. Companies most likely to benefit from the Gomi service include Online Video Platforms, OTT Broadcasters, IPTV providers, CDNs & anyone publishing their own video.
For Australian customers, cloud video encoding is expected to bene?t from the rollout of the National Broadband Network.