[INFOGRAPHIC] Why businesses, big and small, are moving to the Cloud


Businesses, big and small, are moving to the Cloud. With over 500 expos, 7 conferences and 35000+attendees – don’t miss out on Australasia’s leading ICT event www.cebit.com.au


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Day 2 – Opening Plenary wrap – Matt Bungard

Harper Reed rocks Day 2 Plenary

By Matt Bungard

Day two of CeBIT Australia 2013 started with a strong line-up at the Opening Plenary, although the heavy fog around Sydney claimed a couple of speakers.
The main focus of the event was to discuss the future of Cloud Computing and services.
Things got underway with a speech by NSW Minister of Finance and Services, Greg Pearce. “We’re unlocking the value of public sector data,” said Mr Pearce, who highlighted the success of various transport, health and education apps.
He discussed the NSW Government’s open data policy and the strategic spending by the Government of $2bn on ICT in the coming year.
The development of an online marketplace would provide a location where businesses can work with the government in a centralised location, he said, conceding “there’s no doubt we still have a lot to do” in terms of ICT development.
International keynote speaker and member of the Obama for America 2012 team, Harper Reed was next. Hailed by chair Brad Howarth (author of “A Faster Future”) as “the man who organised the most sophisticated election campaign of all time” by chair Brad Howarth, the man in green sneakers took the stage to a raucous reception.
Mr. Reed’s keynote focussed on the value of openness in computing. After taking a job with T-shirt company Threadless, he and his co-workers inadvertently invented crowd sourcing.
“I did what you should do when you achieve your goals. I quit,” he said, explaining how his “vision quest” took him towards the Obama for America campaign. |
“We had 18 months to raise US$1bn [for the 2008 campaign],” he said, pressing the importance of focusing on the product. In this case, it was a multi-pronged attack of Call Tool, Dashboard, Mobile Apps and Social Media, which enabled people to volunteer, donate money and assist in the Obama campaign in whatever way they wanted, regardless of their location or situation.
“We invested in responsive design,” he said, so that all of the products worked across multiple devices.
The email campaign in 2008 was heavy on the use of email, and an amusing tweet from Dan Sinker revealed that the number of emails sent actually outnumbered people by a margin of 2:1.
The rise of Twitter enabled the team to target “influential people in their relative networks” through the mass sending of direct messages in 2012.
Mr Reed said the use of AWS (Amazon Web Services) was vital to the campaign: “We knew how our software was going to work, so election day was really calm”.
another piece of advice from the tech guru was: “Hire people who are smarter than you”. And also create diversity: “I wish we’d hired more women and minorities”.
Only one member of the audience raised a hand when Mr Reed asked who among them liked to fail. “Failing is the one reason that we are able to understand success,” he said.
He suggested that “fail safety” was one way to create a work environment that explored ideas, innovated and took risks – it also meant your end users would not encounter untested ‘dead ends” in your products.
“Community is the number one asset. They’re the power behind your success,” said Mr Reed, emphasising the importance of creating an environment worth trusting.
Next up was a panel discussion on the future of Cloud Computing, featuring David Yuile (CEO of AAPT), Patrick Maes (CTO of ANZ), Glenn Archer (AGCIO),  Alan Perkins (Rackspace) and Alam Gill (CSG International). The panel was chaired by  Dr. Steve Hodgkinson (Ovum).
Each member of the panel began by explaining how Cloud has been integrated into their business, before discussing the differences between using private Cloud technologies opposed to sourced. “The concept of trust is critical,” said Mr Yuile.
“CIOs are too focused on preventing leaks than seizing opportunities,” said Alan Perkins, who threw his support behind public technologies.
On infrastructure, Mr Archer explained that the 10% of government spending ws relatively insignificant; “What represents by far the most of our IT budget is application development, which takes up 39%.”
The plenary gave us over two hours of productive discussion and interesting anecdotes from a very diverse group of speakers.
Matt Bungard is a student at the University of Technology Sydney (UTS) and is a member of the CeBITAusLive tweeting team.

10 cool things you need to know about CeBIT Australia 2013

  1. You can’t do without our new mobile app. It’s got all the information you need to know about conference times, speakers, locations, exhibitors. Download it from m.cebit.com.au
  2. Networking! This is the biggest ICT event in Australasia. Everyone who’s anyone will be here. Don’t miss out on those opportunities to connect.
  3. There are 8 conferences at CeBIT – with sessions by some of the industry’s best and brightest brains.  It’s a 3-day master class in the Digital Economy.
  4. See the Social Media Command Centre in action. Check out the huge HD screens and see how everyone at #CeBITAus and around the country is talking about the event. Talk to our social media gurus about how it can work for you.
  5. It’s all about women. Join Sen. Kate Lundy, Whitney Komor, Katrin Suess and Melissa Widner for a discussion why Australia needs more female entrepreneurs. At the StartUp Conference on Wednesday.
  6. Tell us about yourself in one minute or less! Become part of our social media story by giving a brief interview to one of our film crew equipped with a Vimily mobile video app. It’s painless.
  7. Three days of disruptive technology with StartUps in Hall 6. Australia’s biggest StartUp event and CeBIT’s newest baby. Meet the entrepreneurs and investors.
  8. Salesforce at CeBIT has a fabulous line-up of speakers at its annual Cloud computing event, the largest such event this year.
  9. If you don’t know about data guru Harper Reed yet, you haven’t been listening. Come and meet the former CTO of the Obama for America 2012 campaign.
  10. If you can’t make it to the conferences, then keep up with the news at @CeBITAusLive. Follow our team of Tweeps who’ll be live Tweeting from every session of every conference.

Adapt or die- 5 things business needs to know

Australian businesses must embrace and understand the fast-changing world of innovative business technology solutions in Cloud, mobility, data analytics, smarts and flexible security.  And the latest generation of technology innovation can now be modified within minutes – based on real-time feedback – to improve products and services on the fly.

Next gen innovation presents clear opportunities and risks. It is an evolutionary process. And as Darwin might have said - your business needs to adapt or die.

Managing Director of CeBIT Australia, Jackie Taranto, has identified five key trends Australian businesses need to know in 2013 to stay competitive.

 1. Understand the value of your data

The core of all business processes, regardless of size, is business analytics. Harness the power of data assets and be strategic with your use of Big Data innovation to drive new growth and business improvement opportunities.

Cloud-based business intelligence applications have made cost-effective, Operational BI accessible to all organisations – so now you can gather, manage and analyse data and  maximise return.

Big Data is not just analytics related to marketing, sales or social media. Data can be drawn from unexpected sources, and can be even more valuable when washed with more traditional corporate data. Understand their data to create new forms of data collaboration.

2.   Mobilise your workforce

The digital mobility revolution is so far-reaching it touches nearly every area of modern life. Workplaces are now defined by mobility and agility – and new generations of powerful processors, faster networks and “anywhere, anytime” Cloud applications support higher levels of productivity.

But read on –- yes, a mobile workforce reduces costs and provides more flexibility, but it also presents new challenges for IT management and security.

3.   Embrace security to mitigate risk

Data is now Big Data – the most valuable asset to organisations globally. Security is a central component to business processes. Connectivity and accessibility is a double-edged sword as the opportunity to reduce costs and access better services carries new risk. Australian organisations now face the challenge of gaining maximum competitive advantage while successfully managing risk.

Handled efficiently, this delicate balancing act can deliver you optimal strategic advantage.

4.  Know what to expect from the ‘Internet of Things’

The world is moving towards smarter environments. Increased interaction between users and their devices is evident with the use of smartphones, tablets, PCs and other technology. Every device and meaningful business asset is becoming interconnected. Machine to Machine (M2M) communication will dramatically increase the volume and quality of data available across incredible new areas, underpinning the growth of monitoring and automation.

5.   Up-skill to survive

Keeping up with new tech is and always will be a challenge for many businesses. You need to be agile, constantly shaping processes and outputs, to meet customer demand. Review your employees’ skill-sets. Upgrade your own!

Take a 3-day crash course in digital transformation and stay ahead of the game at CeBIT Australia 2013, May 28-30, Darling Harbour, Sydney.

Follow us on Twitter @CeBITAus



3 Cloud trends you need to know – David Yuile

Q & A with David Yuile, CEO, AAPT

David Yuile 125x180

Q: What are the three big trends in Cloud?

A: The significant rise in the number of devices connected to IP networks is a driving force behind one of the major trends in Cloud today; the convergence of Cloud and big data.

We are also seeing the costs of services being reduced as a result of increased competition and this will only intensify as Cloud continues to develop.

Finally, individuals and businesses are starting to seek tailored Cloud solutions and as the uptake of Cloud computing rises, service providers will be increasingly expected to offer a range of solutions that are flexible according to customer requirements.


Q: What is your main challenge?

A: Keeping abreast of market expectations and exceeding these with innovative solutions.


Q: What will you be discussing at CeBIT Australia 2013?

I will join panellists at the CeBIT Cloud Conference to discuss the future of Cloud computing that will include the trends we can expect to see in the next few years. I will also explain how Cloud is the future of business, not to mention a cost-efficient way to reduce risk and enable rapid deployment. In addition to this, AAPT  will showcase its recent investment in the development of its Cloud superhighway, a natural extension to its existing range of data networking services and national IP network.

Q: What are three key things business needs to know about Cloud?

  1. Cloud is happening now. It’s affordable and scalable technology that is the future of business.
  2. Cloud allows businesses to do what they do best, in a faster and more efficient manner providing flexibility and freedom in a capacity never-before available.
  3. There are many Cloud models available and businesses need to determine their needs before migrating to the cloud.


Meet David Yuile at the CeBIT Australia Cloud Conference 2013 on Wednesday May 23

The tech gospel by Harper Reed

In case you missed it, Harper Reed was interviewed by ABC News 24′s Ticky Fullerton on The Business last night.  It’s a great interview and gives you a taste of what Harper will be talking to at CeBIT Australia next week, in particular on the themes of Big Data and eGovernment.

You can watch the interview by clicking the image below, or here.


Here is some of the transcript of the interview:

TICKY FULLERTON, PRESENTER: Our guest from Chicago tonight is Harper Reed, an entrepreneur, engineer and hacker who became a crucial part of Barack Obama’s re-election campaign strategy last year as his chief technology officer. Now back in the private sector, I spoke to him earlier.
Harper Reed, thank you for joining us here.

HARPER REED, ENTREPRENEUR: It’s nice to talk with you as well.

TICKY FULLERTON: Now the Obama campaign I think had over 2 million volunteers and you had over 24 million conversations with voters. What was it that you did that made the campaign so much more efficient?

HARPER REED: Well, the technology team of which I was the head of as a CTO, we really focused on building the foundations that would allow that to happen and so we worked with all the great teams that did all the hard work to enable that and we kind of built the world of which they lived upon.

TICKY FULLERTON: Having large databases is not particularly new so what was it about being able to get that panoramic view, if you like, of the customer or the voter?

HARPER REED: Well, I think you said it. I mean we were – that was the whole idea, to get that panoramic view. And so what that meant is that we had to connect all of the various databases together to diminish the silos, to make sure that we had one singular view of a person because really an election is about people.

TICKY FULLERTON: How sophisticated is this all now for big companies with big customer bases?

HARPER REED: You know, I think actually the private sector has much more sophisticated infrastructure than we had, we just didn’t have time to build everything that we wanted to or that we could. There’s a great article about target from a few years ago, there’s a lot of articles about what Facebook is able to predict, so obviously the private sector is far very along in this and they have huge numbers of people who are building upon data, finding insights with data and generally doing some very innovative things with data.

TICKY FULLERTON: Now as all this data mining and interpretation gets closer and closer to the individual, do you see some sort of consumer backlash coming?

HARPER REED: I think that people will start to – they will want to understand how their data is used. And I do think that we see this in youths today where youth often times understand the trade-off that they’re making. I’m giving you this data for this service or I’m giving you this data for this to be able to share photos with my friends or what have you.
So I do think that in the future it’s more about control and understanding why and where we’re giving our data. I think the backlash will come in, will come when people start wondering what is actually happening and they will go to the service that has the clearest answer.

TICKY FULLERTON: Harper, we’ve got this latest news of Yahoo! taking over Tumblr. It’s only a six-year-old company, it’s got 100 million users but very little revenue, what do you make of the deal?

HARPER REED: I’m very excited about Yahoo!’s new leadership. I think under Marissa Meyer there’s really great opportunities to make Yahoo! hip again and I think Tumblr is one of the – it’s a great opportunity to get a lot of young, a lot of mobile and a lot of web users to jump into a platform that honestly has languished. So it’s really exciting to see this and this was also Yahoo! just released a big update to their Flickr platform as well.

TICKY FULLERTON: We’ve seen the likes of Google buying YouTube, we’ve had Facebook buying Instagram, now looking at Yahoo! and Tumblr, all these businesses rushing in to buy cool, younger businesses to keep in with presumably younger and quite fickle customers. Is this a good strategy?
HARPER REED: I think what it does is it’s a huge number of customers who are young and they are fickle. However, they’ve stuck with Tumblr for quite a while now and more importantly they’re going to be old and so getting those customers into the Yahoo! brand early is really important because none of us know what’s going to happen in the future of the Internet. And so trying to make a good bet, much like Google made with YouTube, much like Instagram and Facebook I think is the right thing for Yahoo! to do.

TICKY FULLERTON: Now I see a whole lot of folk there threatening to boycott Tumblr, precisely because they don’t want any social engineering. Tumblr doesn’t seem to really record much information about its users. Indeed it’s said to be one of the last bastions of privacy on the Internet.

HARPER REED: Hmm, I don’t know if it’s fair to say it’s a bastion of privacy but I do think that they have had a different, a different, they treat their users differently than many other websites do and I think you see this as a very clean place where the users are able to participate on, with their control and on, with they’re in control of their data. Yahoo! is going to have a challenge trying to figure out how Tumblr fits in to their traditional business model which has been rather annoying, rather obtrusive ads.

TICKY FULLERTON: Because presumably the users of Tumblr actually enjoy a lack of ads and a lack of blogs tailored to them at the moment?

HARPER REED: Right, right, right. And to be honest I think that’s where we will start to see the users fleeing if Yahoo! does anything to change that. Because the users of Tumblr are very interested in keeping Tumblr the same. So let’s see what Yahoo! does to it and I have a lot of hope. I think the leadership is right. I think they have some good formulas. They learned their lesson with Flickr, so I hope they don’t mess it up.

TICKY FULLERTON: Now you’ve been all over this space, you’ve sold plots of land on the sun for under $5, you founded the crowd sourcing t-shirt company, what are you doing now?

HARPER REED: I have a small start-up here in Chicago and we are focussing on mobile commerce and trying to figure out and trying to iterate on what is commerce going to look like in five years, in four years, three years, one year and build some software to reflect those kind of discoveries, we just have to see how the experiments play out and I think then we’ll have a lot to say.
But currently we’re just kind of building the start here but we are in Chicago and it’s a beautiful, beautiful time to be in Chicago so if anyone wants to work with me, hit me up on the Internet.

TICKY FULLERTON: Now you’re a self-taught hacker. Yesterday we had an amazing story about a company here in Australia that was hacked and they lost everything and the hacker did it apparently just for kicks. Why do you hack?

HARPER REED: You know, I think there’s a lot, that’s a big question, that’s a huge question and I would like to say that, you know, a lot of hackers are not doing negative things, they’re not doing nefarious things, they’re not bringing businesses down.
But I think the motivations are to see how it’s done, you know. You see a locked door and you want to open it, not because you want to know what’s behind it because you want to see if you can open it. I think a lot of that curiosity is the important part about hacking.

TICKY FULLERTON: Harper Reed, enjoy your trip down under. Thank you so much for joining us.
HARPER REED: Thanks for having me.

Gomi Australian Cloud Video Encoding Service Launched at CeBIT

For many companies, dealing with big data is a significant challenge. Already the largest component of online traffic, the explosive growth in online video is expected to continue.

The most recent Cisco Visual Network Index reported that:

“The combination of all forms of video will continue to exceed 90% of all global consumer internet traffic and by 2014 nearly half of it will be high-definition video…” and “Video-on-demand traffic will triple by 2015. The amount of VoD traffic in 2015 will be equivalent to 3 billion DVDs per month.”

Spyk Software is an Australian based software development & consulting company. Founded in 2008, the company consults to the media industry with experience developing large scale web and mobile applications. Clients include the Seven Network and Pacific Magazines.

During CeBIT Australia 2012, Spyk Software announced the global availability of Gomi, the first Australian-developed cloud video encoding service. Gomi is a scalable encoding platform capable of converting large quantities of video into the ideal formats for delivery to web and mobile devices.

Gomi will allow customers to get their video content to market faster. Using highly optimised encoding formats, it will reduce subsequent delivery costs and improve end-user experience.

Gomi CEO Tim Kremer told us that:

“For the best experience, online video needs to be converted into multiple versions, tailored to the devices and connection speed of your users”

Featuring a powerful developer API, Gomi allows you to automate your video encoding work?ows. Media can be securely transferred over the internet or delivered on hard drives; quickly encoded, and delivered to customer’s servers or CDN ready for delivery. Cloud video encoding is cheaper and gets the job done faster

According to Tim Kremer:
“Most companies find video encoding internally is technically challenging and very expensive. Often specialists babysit the encoding process and infrastructure that is underutilized today can’t keep up with demand tomorrow”.

“If you are receiving video from users or other 3rd parties you want to keep it up in the cloud rather than downloading it to internal infrastructure and re-uploading it. Meanwhile internal content only needs to be uploaded once, and then additional versions can be created in the cloud”.

Gomi’s cloud-based distributed encoding technology quickly responds to demand, automatically provisioning additional processing power as needed. Companies most likely to benefit from the Gomi service include Online Video Platforms, OTT Broadcasters, IPTV providers, CDNs & anyone publishing their own video.

For Australian customers, cloud video encoding is expected to bene?t from the rollout of the National Broadband Network.

Safe Area Monitors Availability & Load Tests Cloud Services

Switching to Cloud based SaaS solutions can be a great move for businesses and governments alike but once these are adopted they need to be constantly monitored to measure uptime availability and stress tested to see the load levels that can be handled.

Apica, a global provider of cloud and web performance testing and monitoring services, selected CeBIT Australia 2012 exhibitor Safe Area as the first Australian reseller of it’s web, mobile, and cloud performance testing and monitoring services just prior to CeBIT.

“Safe Area’s expertise in performance monitoring makes it the right choice when it comes to expanding our partner network,” said Sven Hammar, CEO of Apica. “Its knowledge of the Australian market will ensure that Apica’s services are well-represented. This partnership is a strategic move as we aim to improve the stability and performance of web and cloud applications for end users.”

Michele Lucini, Director of Safe Area told us that:

“CeBIT was positive for Safe Area, in particular from a networking point of view. In 3 days we’ve managed to establish a number of customer relationships that exceeded by far what the number of relationship we’d be able to establish over several months using other advertising channels (online in particular)”.

Safe Area is also a distributor of Proxy Sniffer, a leading load testing tool for web-based application and services, and specializes in the reselling of SaaS load test services. The company also offers the development of load test scripts and plug-ins for Proxy Sniffer in both customers and channel resellers.

Saasu Talks About CeBIT Wow Moment

Saasu is an online accounting software company with over 20,000 customers from around the world. With millions of transactions each year worth billions of dollars Saasu is one of the market leaders in the Software as a Service accounting industry in the Asia Pacific area.

Marc Lehmann CEO of Saasu told us that:

“What I love about CeBIT is that you meet a visitor and they end up being that person who causes the “wow” moment where you realise that they just triggered a positive ROI on exhibiting. This happened to us at 11am on the first day of CeBIT. Even though Saasu is a cloud business it was blue sky from there for the rest of the event”.

Tony Hollingsworth, Head of Community at Saasu added that:

“We had an amazing three days at CeBIT Australia, the annual technology showcase which really focussed on business solutions this year”.

During CeBIT Australia 2012 Tony spoke at the popular Showfloor Theatres about Saasu and how they have consistently doubled the size of their business every year in recent years without spending money on traditional sales and marketing, achieving this in part by using their website, blog and social media in a true community building manner:

The key takeaways of Tony’s talks were:

  • service = happiness
  • listen
  • don’t only broadcast
  • be where the people are
  • be helpful
  • build community
  • be memorable
  • by doing so you will create an army of sales people passionate about what you’re doing

Xero on Cloud 9 After CeBIT Australia 2012

CeBIT Australia 2012 was a Win Win occasion for cloud accounting Software as a Service transactions platform Xero.

Their online platform, also called Xero, which lets small business owners collaborate more easily with accountants and book-keeping partners, won the top prize for innovation at the CeBIT.AU Business Technology Awards.

Chris Ridd from Xero accepting CeBIT.AU business award

Chris Ridd, Managing Director, Australia for Xero told us that:



“The tech industry is seeing a huge resurgence and the place you feel this first hand is CeBIT”.

“For Xero, getting our brand in front of the thousands of people flowing through the doors each day, telling our story and showing our product was only part of the reason for us to be involved”.

“As a cloud solution where we encourage strong API integration with many other third party ISVs, the ability to network with peer solution providers, share our thoughts and challenges, and establish new partnerships is something that can reap huge rewards for our business in the long term”.

“We’ll certainly be back next year where we plan to invite some of our most promising 3rd party solution partners along to share in the excitement”.

Xero is a case study of where the technology market is going, the accounting channel is the next technology channel for small business. It’s not just cloud that is disrupting, it’s the notion of an accountant as trusted advisor for more than just compliance with tax office regulations.

Find out more about Xero by reading an in depth interview with Chris Ridd.

Small Business Cloud Accounting Provider Wins CeBIT.AU Awards 2012

Technology awards attracts record number of high quality entries

An online platform that lets small business owners collaborate more easily with their accountants and book-keeping partners has won the top prize for innovation at the CeBIT.AU Business Technology Awards.

The New Zealand-listed multinational developer Xero won the top prize at the CeBIT.AU ICT Excellence for a software accounting system – also called Xero – that simplifies the book-keeping process for small businesses, letting them focus instead on their core competencies.

The CeBIT.AU Business Technology Awards are held annually at the giant CeBIT Australia event at Darling Harbour. The 2012 edition of the awards attracted a record number of entries.

The winners at the CeBIT.AU Business Technology Awards for 2012 were:

1. CeBIT.AU Business Award for Service Distinction:
AAPT for its Customer Charter service platform. The Customer Charter lets AAPT’s business customers get complete access to the same service and reporting documentation as its own client-services personnel, giving them much greater visibility of their network usage and improving customer relations.

2. CeBIT.AU Business Award for Innovation:
CSIRO for its Patient Admission and Prediction Tool (PAPT). This hospital forecasting platform has been successfully implemented across Australia, and allows Health care administrators to accurately predict service demands in Emergency department services – a life saving optimisation.

3. CeBIT.AU Business Award for Outstanding Project:
The Department of Human Services for its Corporate Processes and System Integration project

4. CeBIT.AU Business Award for Top Business Solution:
Xero for its online small business accounting system.

Having accumulated the most number of points for its winning entry among the CeBIT.AU judging panel, Xero was further awarded the overall prize with the CeBIT.AU ICT Excellence Award for 2012.

Chris Ridd from Xero accepting CeBIT.AU business award

Hannover Fairs Australia managing director Jackie Taranto congratulated all of the award winners and said the record number of entries in the 2012 CeBIT.AU awards demonstrated a new vibrancy in the local technology sector.

“There is a new energy in the technology sector in this country, and we have seen that reflected in the quality of the entries for this year’s CeBIT.AU awards,” Ms Taranto said. “It is encouraging to see the local industry doing so well, and that the products and services being created here are among the best in the world.”

The CeBIT.AU Awards Finalists per category for 2012 are:

The CeBIT.AU Business Award for Service Distinction recognises organisations that have delivered a specific service to customers. The service should be an official service offered to all customers with defined deliverables.

  • BigTinCan – BTC Dashboard
  • Deputy – Deputy.com
  • Impact Management Group – GovReports

The CeBIT.AU Business Award for Top Business Solutions recognises excellence in the provision of a product or solution to customers. The award focuses on Products and/or Solutions with a proven track record of success.

  • LeadMaster Australia – LeadMaster
  • Dell – KACE
  • Rittal – Rittal Data Centre Container (RDCC)
  • Datalicious – SuperTag
  • e-Zest – Lantana

The CeBIT.AU Business Award for Outstanding Project recognises the very best in IT project management that has taken place within either Public or Private sector. The award highlights Project Management that demonstrates an overall superior service offering to competitors.

  • goCatch Project
  • CentreLink – CentreLink Debt
  • Pronto – Pronto Software & Nike, Retail Prodigy Group
  • LeadMaster Australia – Summit Implementations

The CeBIT.AU Business Award for Innovation recognises organisations that have made significant contributions to their industry through the introduction of a new idea, method, technology, process or application resulting in social, environmental and / or economic benefits.

  • Tapit – Tapit
  • DesignCrowd – DesignCrowd
  • Household Technology – Invoxia
  • Parrasync – Parrasync

CeBIT Australia 2012 is the largest business technology event in the region, attracting more than 30,000 business visitors through its doors each May. Now in its 11th year, CeBIT Australia has become an integral part of the Australian technology sector.

The CeBIT.AU Business Awards recognise excellence, innovation and achievement in the information and communication technology industry.

CeBIT Australia – Sydney Convention & Exhibition Centre, Darling Harbour, Sydney – May 22-24

Vonex Hosted VOIP Solution Solves Asterix Performance Issues

VoNEX is a feature rich Cloud PBX for the IT&T industry to onsell to clients. They offer a white label service with your branding, choice of SIP vendor and handsets to create a bundled product suitable for the customers you’re targetting.

A VoNEX spokesperson told CeBIT that they can serve multiple users over an ADSL connection and their solution is ideal for companies with many disparate sites. Target businesses of their wholesalers are usually small to medium enterprises with 3 to 200 users per site.

He claimed that customer cost savings are often dramatic because capital expenditure is dramatically reduced since VoNEX hosts the PBX equipment in secure data centres, traditional land lines are eliminated and call costs are reduced.
Read more

Longer Term Implications of Cloud for Organisations & CIO’s

Whether to transition an organisation to cloud based SaaS platforms and if so which provider/s to chose is a question on the mind of many CIO’s. Operationally there should be a checklist of common cloud transition issues that is addressed first.

However in the bigger picture how many of these CIO’s are thinking beyond the obvious short term benefits like shifting spending from capex to opex, to the longer term organisational implications of what is gained and lost by choosing cloud services?

For example changes in patterns of expenditure is one area that is sometimes forgotten when considering cloud based solutions. Inhouse spending on IT infrastructure and staff is an area CIO’s and CFO’s are used to keeping track of.

However usage of cloud services is more abstract, extra costs will be borne by the organisation during any transitional period and service/subscription based charges based on the level of usage can result in unexpected issues eg: running out of monthly API calls during peak periods when many staff are generating reports from the CRM.

Even providers of cloud services are reconsidering what they offer, with AWS recently moving up the value chain by launching a marketplace of applications including offerings from CeBIT exhibitors CA Technologies and IBM.
Read more

Survivor: CIO Edition

CA technologies recently released a report ‘The Future Role of the CIO’ which highlights that Australian CIOs believe cloud computing can position them to be CEOs.

Interestingly 57% of Australian CIO’s surveyed believe that cloud computing is shifting their focus away from technology onto vital business services, increasing their chances of promotion to CEO.

However on a cautionary note, although 70% of Australian CIOs feel ideally positioned to move specifically to the CEO role the reality is 4% of current global CEOs have risen to this role after previously being a CIO.

“There’s no doubt that cloud computing is revolutionising business particularly in these strained economic times. But it’s also breeding a new type of technology leader – one who understands that by using the cloud to innovate, increase speed to market and reduce costs in providing strategic business services, he or she will be in a position to make a significant impact on the business and potentially be positioned to lead it,” said Bill McMurray, Managing Director at CA Technologies Australia & New Zealand.

Martin Retschko, National Practice Director, Hudson ICT commented on the report stating that the:

“Role of the CIO is no longer purely about technology. In Australia, we are seeing that this position is evolving from the traditionally technical role of a CIO to one that is more strategic and business focused.”

“CIOs that show an understanding of, and commitment to developing the business, are much more likely to evolve beyond their traditional role”.

Andi Mann, vice president of Strategic Solutions at CA Technologies has an interesting related perspective, feeling that CIO’s need to become a trusted advisor because companies today are quick to eliminate positions that don't add value.

By Andi Mann, vice president of Strategic Solutions at CA Technologies

I keep hearing how cloud computing will kill the CIO. Articles, posts, and tweets claim "the CIO is dead," done in by SaaS, IaaS, PaaS, virtualization, and the increasing commoditization of IT resources. IT budgets are being cut (again!), but IT spending overall is going up, according to both IDC and Gartner.

Read more

Interview: Alan Perkins, Specialist IT Consultant, Altium

Alan Perkins, Specialist IT Consultant at Altium Limited, is a Cloud Computing pioneer who has won awards for Altium’s Cloud Computing initiatives as CIO and was a finalist for IDC’s Asia Pacific CIO of the Year.

Alan started as a Chartered Account and has applied this background to over 20 years experience in systems analysis and design. He has spoken around Australia and internationally about the ways in which Altium has applied Cloud concepts to its business and how companies can benefit from innovating in the Cloud.

Alan’s blog is often referenced in the press and he has recently been referred to in the media as one of three contenders for Australian Cloud Visionary. The Australian recently listed him as one of the top 20 people to watch in 2012.

We spoke with Alan to find out more about his high level strategic thoughts about cloud which he will speak about at CeBIT’s Cloud Conference.

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Interview: Chris Ridd, Xero

Chris Ridd is the Managing Director, Australia of Xero. He has been in the Australian IT industry for over 20 years and his experience spans a range of disciplines including enterprise sales and marketing, product management, strategic planning, business analysis and channel development.

Xero is much more than a cloud accounting Software as a Service transactions platform, it’s a social enterprise platform.



While it started in NZ Xero has a strong presence overseas eg: it is the exclusive cloud accounting product for Telstra’s T Suite. Founded in July 2006 by successful technology entrepreneur Rod Drury and specialist small business accountant Hamish Edwards, Xero is listed on the New Zealand Stock Exchange and is a fast growing company with teams in Wellington, Auckland, Melbourne, Sydney, Brisbane, San Francisco and the UK.

We spoke with Chris to find out more about Xero and what his key points will be when he participates in the “Keynote Insight Panel: Exploring the Changing Face of the Australian Enterprise” at CeBIT’s Cloud Conference. Xero is also at the CeBIT Exhibition (Stand N12).
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Cloud Migration Issues Check List

Many issues must be considered prior to moving business apps, hosting etc to the cloud. These are some issues you should add to your check list:

Set Clear Objectives & Quantify Benefits

"Cloud" Photo Credit: Neerav Bhatt (Creative Commons)

"Cloud" Photo Credit: Neerav Bhatt (Creative Commons)

While cost savings are touted as a key benefit of migrating to the cloud by moving expenditure from capex to opex there are also other key benefits such as improving business agility, scalability etc.

Quantifying these benefits in terms of financial improvements to your organisation’s bottom line will help to get approval from management for cloud projects.

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Cloud Transforming CIO’s Into Chief Innovation Officers

Andi Mann, Vice President, Strategy Solutions, CA Technologies is speaking at CeBIT Australia’s Cloud Conference on 22 May 2012 about how Cloud is transforming the CIO into the Chief Innovation Officer.

CA - Cloud Service

CA - Cloud Service

Andi has over 20 years’ experience across four continents, with deep expertise of enterprise software on cloud, mainframe, midrange, server and desktop systems.
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