Australia and NZ Tablet Marketshare 2011 Q4

IDC has released it’s analysis of the Australia and NZ Tablet Market as of 2011 Q4, revealing several insights:

Samsung GALAXY Tab 8.9 4G

Samsung GALAXY Tab 8.9 4G

4G Tablet Sales in Q1 Q2 2012 Worth Watching

Samsung launched the first 4G tablet in Australia, the Samsung GALAXY Tab 8.9 4G on 28th February 2012 (late Q1). At the moment Apple doesn’t manufacture an iPad 4G model that is compatible with Australian 4G standards. As long as this remains the case, Samsung has the chance to pick up customers who need a Tablet with integrated 4G speeds. This group is likely to include a number of business people who work in the 80+ locations around Australia where there is Telstra 4G coverage.

Warwick Bray, Executive Director, Telstra Mobile, said that “in 4G coverage areas GALAXY Tab 8.9 4G can offer speeds typically reserved for the office which will make it hugely popular with business .. customers [who] will be able to access email, cloud-hosted applications and documents without the need for a bulky laptop and it’s perfect for sharing multimedia content on client visits”.

WiFi Only Tablets 54% of the 644,000 units shipped in the quarter

This reflected the increase in the number of WiFi only tablet models available on sale and their greater affordability compared to Wifi/3G versions that cost more to purchase and require a separate data plan.
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Future Of Mobile: Smartphones & Tablets Outsell PCs

In 2011 something big happened … the number of smartphones sold exceeded the number of PC’s sold. In a few years the number of mobile phones being used will dwarf the number of PC’s and Tablet sales will also outpace PC’s. This will totally change how the world does business.

glowing mobile phone screenPhoto Credit: Neerav Bhatt (Creative Commons)

Industry Trends

For now though the number of smartphone users worldwide are outnumbered 7 times by feature phones. In Australia as of the end of 2011 smartphones are now 65% of the total mobile phone market.

Globally the shift is occurring at a slower pace but this has been accelerated by the availability of budget Android smartphones at prices similar to feature phones.
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Changing Names: Google Play and The New iPad

Last week we saw two interesting product name changes by technology giants Apple and Google which have resulted in a high volume of discussion amongst users and the media:

Google Play

Google Play

The changes in question were Apple’s decision to call the 3rd generation iPad tablet “The New iPad” rather than the iPad HD or iPad 3 as predicted by most people, as well as Google’s equally unexpected move to rename the “Google Market” Android application to “Google Play”.

Some commentators say that both companies have made a mistake in changing long standing names. CNN asks Why doesn’t the ‘new iPad’ have a name? and TechCrunch made their view clear Google Play? What The Hell Was Wrong With Android Market?.
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