IDC has released it’s analysis of the Australia and NZ Tablet Market as of 2011 Q4, revealing several insights:
4G Tablet Sales in Q1 Q2 2012 Worth Watching
Samsung launched the first 4G tablet in Australia, the Samsung GALAXY Tab 8.9 4G on 28th February 2012 (late Q1). At the moment Apple doesn’t manufacture an iPad 4G model that is compatible with Australian 4G standards. As long as this remains the case, Samsung has the chance to pick up customers who need a Tablet with integrated 4G speeds. This group is likely to include a number of business people who work in the 80+ locations around Australia where there is Telstra 4G coverage.
Warwick Bray, Executive Director, Telstra Mobile, said that “in 4G coverage areas GALAXY Tab 8.9 4G can offer speeds typically reserved for the office which will make it hugely popular with business .. customers [who] will be able to access email, cloud-hosted applications and documents without the need for a bulky laptop and it’s perfect for sharing multimedia content on client visits”.
WiFi Only Tablets 54% of the 644,000 units shipped in the quarter
This reflected the increase in the number of WiFi only tablet models available on sale and their greater affordability compared to Wifi/3G versions that cost more to purchase and require a separate data plan.