Director, Media and Technology, IAG
About Willem Paling
Willem Paling is the Director of Media & Technology in Marketing at IAG. He has a background in technical data analysis, software development, academic research and visual communications design. In his current role, Willem manages IAG’s broadcast media buying, as well as the in-house digital marketing operations. He is focused on effective marketing, balancing a scientific approach to media attribution with a holistic understanding of less measurable long-term brand building.