Chief Digital Officer, News DNA
About Nicole Sheffield
Nicole Sheffield is the Managing Director of News Digital Networks Australia (News DNA), the digital arm of News Corp Australia. She is responsible for News Corp Australia’s digital platforms and assets across content, strategy, product and commercialisation for all of its brands and mastheads, some of the most trusted brands in the country, and delivering a leading ecosystem of powerful digital verticals. Nicole is driving the company’s video strategy and execution which includes the Storyful business and Unruly partnerships in the Australian market. In addition to this role Nicole is Chair of the Interactive Advertising Bureau (IAB) Australia Board; and is a Director of and Chair of Marketing and Communications of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS). Nicole joined News Corp Australia in early 2012 as CEO of NewsLifeMedia, leading the lifestyle publishing division before taking on her new expanded role in August 2016.