Speaker information

Bronwyn Smedley

Head of Behavioural Communications and Analytics, REA Group

About Bronwyn Smedley

Bronwyn Smedley is head of the behavioural communications and analytics unit at REA group. REA Group is a multinational digital advertising business specialising in property. In Australia, REA Group owns and operates Australia’s leading property website, realestate.com.au.

Bronwyn is passionate about applying her natural curiosity to understand human behaviour. At REA Group she is responsible for applying data science to people’s behaviours on REA’s digital experiences and the application of this insight to transform and personalise the consumer experience.

Bronwyn has over 15 years’ experience in marketing and analytics gained working in Australia and the UK. With a focus in digital and media industries she enjoys working in dynamic, fast-paced environments.

When not working, you’ll find Bronwyn indulging her love of travel or scoring a local baseball game – another opportunity to analyse human behaviour!
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