Building social value brick by brick
You don’t have to look far to find LEGO towards the top of a list of the world’s most powerful brands. After near bankruptcy in 2000 the business has propelled itself back into the consciousness of its consumers. In a world where some of the most recognised brands of the ‘90s and ‘00s have been casually cast aside by today’s consumer, LEGO has survived and thrived. For any traditional business this it is the most powerful example of how to stay relevant in a disrupted world.