The sweet spot – Why start-ups should target that 21st business problem
The traditional model of large, international corporates functioning in a singular, closed-door fashion is fast disappearing, with companies now open to collaboration with small and innovative start-ups. While previously big corporates, protected by expensive barriers of entry, were responsible for all “business problems” in-house, technology has now disrupted that model. There are always projects that get pushed down the to-do list and it’s these non-urgent tasks – the 21st, 51st or even 101st business problems - that could be the real sweet spot for a start-up. Enter the entrepreneur.