APAC’s largest & longest running B2B technology exhibition & conference
15k technology professionals from enterprise, government, SME & start-up

Session information

13:45 - 14:10

IAG’s AI journey: When (not) to apply AI in marketing and customer experience

Willem and Jason will detail a grounded, pragmatic approach to applying AI for marketing at IAG. They will run through how they have developed a working literacy of AI and machine learning. This has helped the marketing team with both grounded, practical application of AI, and with avoiding wasted effort, knowing where to start, and how to assess upfront when AI is not an appropriate solution.

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