APAC’s largest & longest running B2B technology exhibition & conference
15k technology professionals from enterprise, government, SME & start-up

Session information

11:30 - 11:55

Fixing machine learning to deliver ethical personalisation

  • Discover how Machine learning enables the use of data to personalise actions to maximise business objectives
  • Understand how by partnering with the right providers, businesses today can deliver personalised product configuration, pricing and marketing programs specifically trained by machine learning to maximise revenue
  • Recognize how this way of working can go wrong from an ethical perspective and how machine learning algorithms can be adapted to drive revenue while maintaining a sound ethical position

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