Food for thought – How new internet infrastructure is enabling emerging industries
- Marketplaces are taking off, becoming both more common and complex, and scaling at unprecedented rates
- Food delivery is one of the highest profile examples of this, particularly with the explosion of on-demand services like Deliveroo — Australians are now spending $2.6 billion each year on food and drink delivery
- As all elements, from selecting, ordering, paying and tracking an order, need to be delivered seamlessly on one small mobile screen, building a seamless customer experience, from browsing to checkout and payment, is more crucial than ever
- What benefits are companies already seeing by creating these seamless experiences? And how will internet infrastructure evolve to enable the growth and evolution of these industries?