The digital customer – Understanding preferences, and maximising business growth and loyalty
As new players enter the market with ever innovative ways to understand and predict customer behaviour, analytics and delivering to this intelligence is key. In this session, Bank of Queensland will explore what they see as inherent to a successful digital strategy and the opportunities for growth.
- Digital and analytics and the opportunity to create new customer propositions
- Lowering costs and ensuring smooth process
- Attracting and retaining customers and what we can do to improve
- Growth potential and the risk of new entrants