Session information

12:30 - 13:00

Data fuelled entertainment analytics

As technology makes more data available, piecing all of this together, particularly when you have a highly transactional business presents substantial obstacles. As we all know the simplest ideas can often be the most exigent. This presentation will cover:

  • Building a centralised analytics engine
  • Building the customer profile from both online and offline data sources
  • Personalise the customer experience

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