With mobile now dominating more than 70% of searches, the importance of refining and improving your mobile presence cannot be underestimated.
Enterprise mobility has multiple paths to explore, from improving the interaction with customers to workforce enablement. A more holistic approach is required to transform the way people work, interact and collaborate to deliver value.
Customers are on the go and are connected more than ever before. Harnessing mobile to create a better more personal experience, whilst raising awareness of your products and services, improving customer satisfaction, providing support and building loyalty are increasingly difficult in a more fragmented environment. Consumer innovations are creating new segments ranging from wearables and retail to connected cars, mobile payments and mHealth.
Workforce enablement, staff satisfaction and increased metrics of operations in real time are key for the 21st century business as competition for educated and qualified employees increase.
Experts will discuss consumer and business adoption trends whilst tackling issues of data security and engagement.
Speakers at the CeBIT Mobility conference in 2016 included:
University of Western Australia
Department of Environment, Land, Water and Planning
William Hill Australia
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