Customers are on the go and are connected more than ever before. Cutting through to an increasingly fragmented community, disenfranchised and switched off from traditional media added to the growing prevalence of ad blocking software, the importance of refining and improving your mobile presence cannot be underestimated.
With mobile now dominating more than 70% of searches, now is the time to take mobile engagement to the next level- going beyond raising awareness of your products and services to improving customer satisfaction, providing support and building loyalty. Staff and customers can also benefit from refining your mobile strategy.
Panel Moderator - Anuraj Gambhir, Avantage Global