Competition in the business environment has never been more intense. As new multinational organisations enter Australia and diverse nimble start-ups emerge, the impact on existing business grows.
Consumers are increasingly time poor and bombarded by constant demands for their attention, plus increasingly intrusive advertising they are turning off.
So how do companies achieve cut through and engage with not only current customers but attract new. This is where Big Data & Analytics cuts in. BD&A is used to analyse habits, trends, data and more to ensure that each point of contact is effective. Yet Big Data & Analytics can be used for a lot more and the information gleaned can be extremely valuable.
Big Data takes the guess work out of business, delivering not only new revenue streams, but new ways of engaging with your customers, in continually fragmented and competitive markets, this is the key differentiator that will ensure profitability and success.
The growth and adoption of big data has been profound. This is the new battleground for business and government and the revelations gleaned are ever more fascinating as processing capacity, storage costs and volume of data grow.
Speakers at the CeBIT Big Data & Analytics conference in 2016 included:
Department of the Prime Minister and Cabinet
Roy Morgan Research
IAG Customer Labs
University of Technology, Sydney
Garvan Institute of Medical Research
Complete the form on the right to be kept up to date on the Big Data & Analytics 2017 program.