Day 1: Big Data & Analytics

HARNESS DATA TO ACHIEVE SUPERIOR RESULTS

Big Data & Analytics 2017 powered by CeBIT – Tuesday 23 May 2017
International Convention Centre (ICC) Darling Harbour, Sydney

Competition in the business environment has never been more intense. As new multinational organisations enter Australia and diverse nimble start-ups emerge, the impact on existing business grows.

Consumers are increasingly time poor and bombarded by constant demands for their attention, plus increasingly intrusive advertising they are turning off.

So how do companies achieve cut through and engage with not only current customers but attract new. This is where Big Data & Analytics cuts in. BD&A is used to analyse habits, trends, data and more to ensure that each point of contact is effective. Yet Big Data & Analytics can be used for a lot more and the information gleaned can be extremely valuable.

Big Data takes the guess work out of business, delivering not only new revenue streams, but new ways of engaging with your customers, in continually fragmented and competitive markets, this is the key differentiator that will ensure profitability and success.

The growth and adoption of big data has been profound. This is the new battleground for business and government and the revelations gleaned are ever more fascinating as processing capacity, storage costs and volume of data grow.

Speakers at the CeBIT Big Data & Analytics conference in 2016 included:

QANTAS
IBM
NSW Government
Department of the Prime Minister and Cabinet
Roy Morgan Research
KPMG
Seek
Sportsbet
THE ICONIC
IAG Customer Labs
Telstra
Flight Centre
Aurecon
Komosion
University of Technology, Sydney
Garvan Institute of Medical Research

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