Exhibitor Marketing CeBIT Australia 2008
Becoming an exhibitor now delivers far more than 3 days of face-to-face interaction with your prospective customers, you get year-round promotion from the moment you officially become an exhibitor right up until the event finishes.
The Exhibitor Co-Operative Marketing Program means that you can boost your participation and visibility at CeBIT Australia. Initiatives include:
In 2008, all exhibitors had the opportunity to record a 2min video clip about their business, products and services to promote themselves on the CeBIT Digital Platform, Go-CeBIT (www.gocebit.com.au).
- FREE Exhibition Entry for Customers (of Exhibitors)
Each exhibitor was issued a unique promotional code, which allowed an unlimited number of people to register to attend the CeBIT Australia exhibition, absolutely free of charge, saving each of them $65 + GST from onsite registration.
Through the CeBIT Australia website, exhibitors were able to log-in and generate customised email to send their promotional code for free registration to their customers. The emails included the exhibitor’s logo, promo code, URL and a customised message.
Each of the categories at CeBIT Australia has its very own logo, this was placed onto a Web Banner and made freely available to all exhibitors to help build awareness of participation in CeBIT Australia. Exhibitors used these on email footers, websites and even some print advertising.
CeBIT Australia has a dedicated Media Lounge and Bloggerzone where journalists are catered for and given internet access, the use of PCs and Laptops to file stories picked up at the event. Exhibitors were given the opportunity to submit their press releases which were made available to all journalists on the show floor.
- Exhibitor Logo on the CeBIT Website
To help boost the SEO of our exhibitor’s websites, and make business visitors aware of an exhibitors participation in CeBIT Australia all exhibitors had the opportunity to have their logo (including a hyperlink to their website) posted on the category website most relevant to their business and target market.
Expect an even more comprehensive Digital Marketing Platform at CeBIT Australia 2009!
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