Social Enterprise 2012 @ CeBIT Australia

Conference: Wed, 23 May 2012 | Workshop: Tue, 22 May 2012

Social Media has been driving innovation on the web. Its effect has spread to all media, reached the work space and became a staggering global phenomena in which we can all take part. The topic of Social Media requires deep strategic understanding in order to harvest its benefits, gain control and reduce risk.

Social Enterprise 2012 Themes Included

  • Social CRM
  • Social Media Customer Service
  • Corporate Social Media
  • Twitter for Business
  • Facebook for Business
  • Truly Social Campaign Creation
  • Social Media Marketing that Works

Digital Workshops

Lead by top industry professionals, the Digital Workshops aimed to provide a crash course in a collaborative environment, with great outcome for the attendees.

  • Digital Workshop 1: Multi Channel Campaign Management
  • Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

 

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Sponsors and Supporters

Supporting Association

Tea Break Sponsor

 

Supporting Association

 

Social Enterprise Conference at CeBIT Australia 2012

Being Heard Amongst the Social ‘Noise’ with a Focused Digital Strategy
9.00am – 9.10am Chair’s Address

Justin Davies, Managing Director, Emergination

9.10am – 9.35am Keynote Presentation: Riding the Digital Wave of Success – The Next Big Thing

Matt Barrie, Chief Executive Officer, Freelancer.com

9.35am – 10.00am Case Study Presentation: The Secrets of TAC Success – Avoiding Pitfalls and Mistakes in the Social Space

John Thompson, Senior Manager, Road Safety and Marketing, Transport Accident Commission VIC

10.00am – 10.25am Case Study Presentation: Taking Service Delivery to the Next Level

Hank Jongen PSM, General Manager, Department of Human Services

10.25am – 10.30am Chair’s Remarks
10.30am – 10.50am Morning Tea Break
Applying Digital to your Customer Lifecycle to Create Social Media Opportunities that Engage your Customers
10.50am – 11.00am Chair’s Address
11.00am – 11.25am Monetising Social Presentation: Social Media – an Expense or an Investment?

Andrey Shirben, Seed Investor and Entrepreneur

11.25am -11.50am Case Study Presentation: The Journey to Award Winning Social Media

Robyn Nixon, General Manager- Global Marketing, Intrepid Travel

View Interview

11.50am – 12.15pm Insights Presentation: Authenticity in Social Media Marketing

Andrew Giles, National Public Relations Manager, Canon Australia

12.15pm – 12.20pm Chair’s Remarks
12.20pm – 1.20pm Lunch Break
Unlocking the Data Structures of Users to Achieve On-going Engagement and Business Value
1.20pm – 1.30pm Chair’s Address
1.30pm – 1.55pm Insights Presentation: Pragmatic Social Media Investment for Long Term ROI

Sven Lindell, Group Loyalty and E-commerce Manager, Rebel Group

1.55pm – 2.20pm Keynote Insights Presentation: Thriving as a Socially Enabled Enterprise

Simon Townsend, Manager, Innovation, Deloitte Australia

2.20pm – 2.45pm Insights Presentation: Social media as an agent for change: from Retweet to Revolution

Kaila Colbin, Founder and Director, Missing Link

2.45pm – 2.50pm Chair’s Remarks
2.50pm – 3.10pm Afternoon TEA BREAK
Sourcing, Improving and Implementing New Developments to Foster Innovation
3.10pm – 3.20pm Chair’s Address
3.20pm – 3.45pm Insights Presentation: Surrendering Control to the social Media Crowd

Bernard Keane, Canberra Correspondent, Crikey

3.45pm – 4.10pm Insights Presentation: Shaping the Social Enterprise and building a culture of Innovation, Creativity and Collaboration

Annalie Killian, Director of Innovation, Collaboration and Communication, AMP

4.10pm – 4.35pm Case Study Presentation: The Rise of Innovative Social Programmes for Greater Customer Engagement

TBC

4.35pm – 5.25pm Interactive Session: Creating Business Value and Driving Forward Social Media

Panellists include:

Hank Jongen, General Manager, Department of Human Services

Bernard Keane, Canberra Correspondent, Crikey

Steven Bradley, Digital Marketing and Social Media Manager, Alinta

Annalie Killian, Director of Innovation, Collaboration and Communication, AMP

5.25pm – 5.35pm Chair’s Closing Remarks

Justin Davies, Managing Director, Emergination

Digital Workshop

Digital Workshop 1: Multi Channel Campaign Management
Workshop 1: 22nd May 2012

9.00am – 12.20pm

If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available.

Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact-based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission.

This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact-based campaign utilising eDM and SMS.

This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI.

Topics and themes covered in this workshop includes:

  • Multi Channel Digital Marketing – a necessity of today’s Internet landscape
  • Online and Social Advertising Campaign Management
  • CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms
  • Summary and Interactive session

This workshop is lead by:

Andrey Shirben, Seed Investor and Entrepreneur

Philip Chiu, Managing Director, APAC, Kenshoo

Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends
Workshop 2: 22nd May 2012

1.20pm – 4.30pm

Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011.

The promise of a truly mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences.

Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones have already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995.

This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results.

This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces.

Topics and themes covered in this workshop includes:

  • Moving Beyond Mobile – from mobile to mobility
  • Developing and Executing a successful Multi-Screen Strategy
  • A New World of Communication – Social, Local, Mobile (SoLoMo)
  • The Role of Mobile Product Design in Marketing

This workshop is lead by:

Dr Rod Farmer, Director, Mobile Experience

 

Alan Williams, Director – Products and Technical Services, Blink Mobile Technologies

 

Lucas Challamel, Director Business Development Australia & New Zealand, Netbiscuits

Matt Barrie

Chief Executive Officer

Freelancer.com

Bernard Keane

Correspondent, Canberra

Crikey

Philip Chiu

Philip Chiu, Managing Director, APAC,

Kenshoo

Kaila Colbin

Founder and Director

Missing Link

Justin Davies

Managing Director

Emergination

Dr. Rod Farmer

Director

Mobile Experience

Andrew Giles

National Public Relations Manager

Canon Australia

Annalie Killian

Director of Innovation, Collaboration and Communication

AMP Limited

Sven Lindell

Group Loyalty and E-commerce Manager

Rebel Group

Robyn Nixon

General Manager – Global Marketing

Intrepid Travel

Hank Jongen PSM

General Manager Communication

Department Of Human Services – Centrelink

Andrey Shirben

Seed Investor and Entrepreneur

John Thompson

Senior Manager, Road Safety and Marketing

Transport Accident Commission VIC

Alan Williams

Director – Products and Technical Services

Blink Mobile Technologies

Lucas Challamel

Director, Business Development Australia & New Zealand

Netbiscuits

Simon Townsend

Manager, Innovation

Deloitte Australia

Social Enterprise Conference Pricing

Conference
Rate Expires Price
Super Saver 10 Feburary 2012 $795
Early Bird 30 March 2012 $895
Standard 18 May 2012 $1,095
CeBIT Week 19 – 24 May 2012 $1,195
Individual Workshops
Rate Expires Price
Super Saver 10 Feburary 2012 $395
Early Bird 30 March 2012 $495
Standard 18 May 2012 $550
CeBIT Week 19 – 24 May 2012 $595
Gold Pass

(3 Conferences or 2 Conferences and 2 Workshops)

Rate Expires Price
Super Saver 10 Feburary 2012 $1,295
Early Bird 30 March 2012 $1,495
Standard 18 May 2012 $1,795
CeBIT Week 19 – 24 May 2012 $2,095

All prices are ex-GST.

 

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