Social Enterprise 2012 @ CeBIT Australia

Conference: Wed, 23 May 2012 | Workshop: Tue, 22 May 2012

Overview
Program
Workshop
Speakers
Pricing
Registration

Social Media has been driving innovation on the web. Its effect has spread to all media, reached the work space and became a staggering global phenomena in which we can all take part. The topic of Social Media requires deep strategic understanding in order to harvest its benefits, gain control and reduce risk.

Social Enterprise 2012 Themes

Social CRM
Social Media Customer Service
Corporate Social Media
Twitter for Business
Facebook for Business
Truly Social Campaign Creation
Social Media Marketing that Works

Digital Workshops

Lead by top industry professionals, the Digital Workshops aim to provide a crash course in a collaborative environment, with great outcome for the attendees.

The workshops can been booked individually or as part of a Gold Pass (a savings of up to 58%). Please note seats are limited, given the nature of a workshop.

Digital Workshop 1: Multi Channel Campaign Management
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Download Social Enterprise 2012 Brochure

Social Enterprise Conference at CeBIT Australia 2012

Being Heard Amongst the Social ‘Noise’ with a Focused Digital Strategy
9.00am – 9.10am	Chair’s Address Justin Davies, Director, Emergination
9.10am – 9.35am	Keynote Presentation: Riding the Digital Wave of Success – The Next Big Thing The Internet is delivering its next tectonic shift upon society – disruption of the global labour markets. There are 7 billion people in the world, but only 2 billion people on the Internet. The other 5 billion are connecting now, at double and triple digit rates. The time to respond and react is now! Matt Barrie, Chief Executive Officer, Freelancer.com
9.35am – 10.00am	Keynote Insights Presentation: Thriving as a Socially Enabled Enterprise Smart strategies that foster innovation, agility, and greater connections with colleagues and customers – networked conversations are enabling powerful knowledge exchanges How to fully exploit the benefits of a channel that is always ON – are you keeping up with the deluge of new social media developments and tools that can engage staff and reach your customers? Implementing and actively encouraging company-wide social media – safely and securely
10.00am – 10.25am	Case Study Presentation: A Brand in Dialogue Becoming expert at providing proactive customer service through digital channels Developing and driving a brand that listens to customers Absorbing feedback and proactively responding to the customer’s voice Shamini Nair, Group Brand and Strategy Manager, McDonalds Corporation
10.25am – 10.30am	Chair’s Remarks
10.30am – 10.50am	Morning Tea Break
Applying Digital to your Customer Lifecycle to Create Social Media Opportunities that Engage your Customers
10.50am – 11.00am	Chair’s Address
11.00am – 11.25am	Monetising Social Presentation: Social Media – an Expense or an Investment? Being social for the right reasons – not simply because “everyone is” Pinpointing the essential Ingredients and vital approach required for a successful social strateg Demonstrating how your social investment can pay off exponentially with leading examples from around the globe Andrey Shirben, Seed Investor and Entrepreneur
11.25am -11.50am	Case Study Presentation: The Journey to Award Winning Social Media Utilising a “surprise and delight” element to maximise customer engagement Fostering a customer community and actively engaging in the forum to generate active Facebook fans – adapting to customer needs Sharing content relevant to customers and driving forward a clear digital strategy Robyn Nixon, General Manager- Global Marketing, Intrepid Travel
11.50am – 12.15pm	Insights Presentation: Authenticity in Social Media Marketing Highlighting the principles driving Canon Australia’s social media activities and principles behind the strong results in channel growth and customer engagement Sharing business objectives and strategies to provide a cohesive brand experience Focusing on consumer insights and engaging channel content: how to achieve success Andrew Giles, National Public Relations Manager, Canon Australia
12.15pm – 12.20pm	Chair’s Remarks
12.20pm – 1.20pm	Lunch Break
Unlocking the Data Structures of Users to Achieve On-going Engagement and Business Value
1.20pm – 1.30pm	Chair’s Address
1.30pm – 1.55pm	Insights Presentation: Competing in Social Media for Greater Customer Engagement and Loyalty Empowering customers to respond, learn, engage and act as brand advocators Fostering customer loyalty by effectively managing a multi-channel strategy Aligning customer engagement and your social strategy’s business value Sven Lindell, Group Loyalty and E-commerce Manager, Rebel Group
1.55pm – 2.20pm	Case Study Presentation: The Secrets of TAC Success – Avoiding Pitfalls and Mistakes in the Social Space Navigating the dangerous waters of social media communications: practical tips and advice Understanding how to effectively communicate with and engage your target audience Measuring social media performance, responding and reacting to ensure ROI John Thompson, Senior Manager, Road Safety and Marketing, Transport Accident Commission VIC
2.20pm – 2.45pm	Rethinking Relationships Presentation: Communication and Content to Capture Audiences Responding to customer service preferences, speed of feedback and developing effective social media strategies accordingly Providing not only great customer service but business value for the organisation Overcoming roadblocks and challenges to your digital success
2.45pm – 2.50pm	Chair’s Remarks
2.50pm – 3.10pm	Afternoon TEA BREAK
Sourcing, Improving and Implementing New Developments to Foster Innovation
3.10pm – 3.20pm	Chair’s Address
3.20pm – 3.45pm	Case Study Presentation: Achieving the Perfect Balance between Brand and Product Integration within the Digital Environment Consumers engage with brands and not categories- fostering engagement that drives your brand top of mind, resulting in further conversion across the different touch points Facebook partnership: uncovering digital insights of driving social media innovation for Nivea Delivering profits from new media operations and capitalising on new consumer shifts – extending your reach Anna Adolfo, Digital Manager – NIVEA, Beiersdorf Australia Ltd
3.45pm – 4.10pm	Insights Presentation: Innovation, Creativity and Collaboration in an Instantly Connected World Harvesting knowledge – capturing your knowledge base and transferring it into innovative products and services Becoming a progressive organisation that delivers outcomes that meet and exceed their customers’ expectations Where is the next level of innovation? Annalie Killian, Director of Innovation, Collaboration and Communication, AMP
4.10pm – 4.35pm	Case Study Presentation: The Rise of Innovative Social Programmes for Greater Customer Engagement Responding to the new dynamics provided by social and the fundamental changes it promotes Aligning your social strategy with customer satisfaction and engagement levels to drive better relationships and foster brand advocates Connecting with customers through social media channels and mobile Apps Steven Bradley, Digital Communications and Social Media Manager, NRMA Motoring and Services
4.35pm – 5.25pm	Interactive Session: Creating Business Value and Driving Forward Social Media How to re-energise and reconnect your brand with consumers Innovation is the new tradition – creating new methods to engage fans and provide information your audience will relate to and want to connect with How to effectively measure the performance of your social and digital strategy Where will innovation in social media take us? Panellists include: Anna Adolfo, Digital Manager – NIVEA, Beiersdorf Australia Ltd Laurel Papworth, Social Media Strategist and Thought Leader, @SilkCharm
5.25pm – 5.35pm	Chair’s Closing Remarks Justin Davies, Director, Emergination

Digital Workshop

Digital Workshop 1: Multi Channel Campaign Management
Workshop 1: 22nd May 2012 9.00am – 12.20pm	If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available. Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission. This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact based campaign utilising eDM and SMS. This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI. Topics and themes covered in this workshop includes: Multi Channel Digital Marketing – a necessity of today’s Internet landscape Online and Social Advertising Campaign Management CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms Summary and Interactive session This workshop is lead by: Andrey Shirben, Seed Investor and Entrepreneur Philip Chiu, Managing Director, APAC, Kenshoo
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends
Workshop 2: 22nd May 2012 1.20pm – 4.30pm	Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011. The promise of truly a mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences. Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones has already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995. This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results. This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces. Topics and themes covered in this workshop includes: Moving Beyond Mobile – from mobile to mobility Developing and Executing a successful Multi-Screen Strategy A New World of Communication – Social, Local, Mobile (SoLoMo) The Role of Mobile Product Design in Marketing This workshop is lead by: Dr Rod Farmer, Director, Mobile Experience

Digital Workshop 1: Multi Channel Campaign Management

Workshop 1: 22nd May 2012
9.00am – 12.20pm

If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available.

Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission.

This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact based campaign utilising eDM and SMS.

This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI.

Topics and themes covered in this workshop includes:

Multi Channel Digital Marketing – a necessity of today’s Internet landscape
Online and Social Advertising Campaign Management
CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms
Summary and Interactive session

This workshop is lead by:

Andrey Shirben, Seed Investor and Entrepreneur

Philip Chiu, Managing Director, APAC, Kenshoo

Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Workshop 2: 22nd May 2012
1.20pm – 4.30pm

Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011.

The promise of truly a mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences.

Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones has already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995.

This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results.

This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces.

Topics and themes covered in this workshop includes: