Online Retail 2012 @ CeBIT Australia

Your customer is only a click away

Conference: Thu, 24 May 2012 | Workshop: Tue, 22 May 2012

Overview
Program
Workshop
Speakers
Pricing
Registration

The Internet economy is growing steadily, regardless of global uncertainty. Within the Internet economy, eCommerce is a star: dollar sales have sky rocketed in the last 10 years, quadrupling since 2002, currently enjoying a 19% annual growth rate. The future is brighter than ever with the emergence of Mobile Commerce, further boosting results.

Australia is ranked #4 fastest growing eCommerce economy globally, but with online retail sales totalling only 3% there is a long way to go to equal the USA 9% penetration rate.

Online Retail 2012 provides a number of successful case studies and insights.

Online Retail 2012 themes

Building a Successful Online Store
Integrating Online and Physical stores
Social Commerce
Mobile Payments
Customer Data
Customer Experience
Supply Chain

Digital Workshops

Lead by top industry professionals, the Digital Workshops aim to provide a crash course in a collaborative environment, with great outcome for the attendees.

The workshops can been booked individually or as part of a Gold Pass (a savings of up to 58%). Please note seats are limited, given the nature of a workshop.

Digital Workshop 1: Multi Channel Campaign Management
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Download Online Retail Conference 2012 Brochure

Online Retail Conference Agenda Thursday 24 May 2012

Developing innovative online strategies to enhance your customers’ experience
9.00am – 9.10am	Chair Opening Speech
9.10am – 9.35am	KEYNOTE PRESENTATION Building Australia’s no.1 e-commerce group from zero to $200m in 5 years Competing in a difficult world economic situation Utilising the latest technology to interact with digital customers Creating a strong value proposition to gain your customer attention and approval Gabby Leibovich, Co-Founder and Director, Catch of the Day
9.35am – 10.00am	How digital can change a business by addressing un-met customer needs Re-creating an offline experience online Offering simple and better value deals to reach your customers and meet their needs Increasing conversation rate with virtual interaction Mark Capps, CEO and Co-Founder, SneakingDuck.com
10.00am – 10.25am	Winning with the Wherever Whenever Shopper – The capabilities required to win in the digital consumer landscape Maile Carnegie, Managing Director, Procter & Gamble Australia
10.25am – 10.30am	Summing up from the Chair
10.30am – 10.50am	MORNING TEA BREAK
Focusing on internet business to develop growth strategies
10.50am – 11.00am	Chair Address
11.00am – 11.25am	Building an online store to integrate with your physical store Choosing the appropriate technologies and marketing strategies to compete online Managing profitability through the shift from ‘on the rack’ to ‘pick and pack’ Navigating comparison-shopping and competing marketplaces Karaline Loiterton, Managing Director, Wedding List Co
11.25am – 11.50am	Rethinking e-commerce in an era of cross-channels consumerism Ensuring that you align your business to take advantage of the digital world Guiding and managing your company’s growth Demonstrating a sound, innovative and effective business strategy and a growing customer case Mark Rowland, Co-Founder, Styletread.com.au
11.50am – 12.15pm	Increasing supply chain efficiency to be more competitive Increasing customer satisfaction through faster deliveries, improved services and reliability Delivering choice and convenience to your online shopper Creating a strategy that will help you decrease shipping costs and increasing sales Jethro Marks, Co-Founder and Director, TheNile.com.au
12.15am – 12.20am	Summing up from the Chair
12.20pm – 1.20pm	LUNCH BREAK
Adding value to your customer experience to increase their loyalty
1.20pm – 1.30pm	Chair Address
1.30pm – 1.55pm	Applying old fashioned customer service to your online retail transaction Understanding online customer in a digital world Offering customers what they are looking for Turning traditional shopping experiences into efficient and easy online practices John Winning, CEO, Appliances Online
1.55pm – 2.20pm	Offering transparent customer experience to create value and increase sales Becoming customer centred to match sales with new behaviours Understanding customers living beyond the point of purchasing Determining customers’ communication preferences to personalise their experiences Amy Sznicer, General Manager Retail, Witchery
2.20pm – 2.45pm	Helping customers help themselves Exploiting the advantages of online over bricks and mortar How online stores can help customers help themselves Personalisation in online shopping David Shafer, Executive Director, Kogan
2.45pm – 2.50pm	Summing up from the Chair
2.50pm – 3.10pm	AFTERNOON TEA BREAK
Utilising social and mobile tools to attract and retain customers
3.10pm – 3.20pm	Chair Address
3.20pm – 3.45pm	Embracing social commerce to engage with your customers and participate in the conversation: Integrating social media into your marketing strategy to boost sales and reduce costs Interacting directly with your customers to raise their loyalty and awareness Creating an engaged community of followers to measure your return on investment Paul Greenberg, Executive Chairman, *DealsDirect Group, and Tzvi Balbin,* Social Media Guy, DealsDirect Group**
3.45pm – 4.10pm	Implementing mobile as part of your marketing strategy Seeing smart phone as your customers’ best shopping partner Creating mobile optimised website for customers to access information about products Increasing the conversion to mobile commerce Has Fakira, Program Manager – Innovation, Sell Domain, Woolworths Limited
4.10pm – 4.35pm	Taking control of your organisation mobile strategy Empowering your multi-channel strategies to deliver experience to your customers Aligning external and internal mobile strategies to reach your organisational goals Mobility as a tool to improve people’s productivity and access to information Alan Hesketh, General Manager, Group Information Services, Super Retail Group
4.35pm – 5.00pm	Trends and success factors in Social Commerce Understanding the consumer: New technologies, different behaviours but still the same human being The social commerce opportunity for the retail industry The brandsExclusive Case Study Daniel Jarosch, Managing Director, brandsExclusive
5.00pm – 5.25pm	Wrap Up Panel Discussion: Attract, engage and retain customers in a digital world Mark Rowland, Co-Founder, Styletread.com.au Amy Sznicer, General Manager Retail, Witchery Mark Capps, CEO and Co-Founder, SneakingDuck.com Karaline Loiterton, Managing Director, Wedding List Co
5.25pm – 5.35pm	Summing up from the Chair

Digital Workshop

Digital Workshop 1: Multi Channel Campaign Management
Workshop 1: 22nd May 2012 9.00am – 12.20pm	If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available. Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission. This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact based campaign utilising eDM and SMS. This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI. Topics and themes covered in this workshop includes: Multi Channel Digital Marketing – a necessity of today’s Internet landscape Online and Social Advertising Campaign Management CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms Summary and Interactive session This workshop is lead by: Andrey Shirben, Seed Investor and Entrepreneur Philip Chiu, Managing Director, APAC, Kenshoo
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends
Workshop 2: 22nd May 2012 1.20pm – 4.30pm	Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011. The promise of truly a mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences. Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones has already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995. This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results. This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces. Topics and themes covered in this workshop includes: Moving Beyond Mobile – from mobile to mobility Developing and Executing a successful Multi-Screen Strategy A New World of Communication – Social, Local, Mobile (SoLoMo) The Role of Mobile Product Design in Marketing This workshop is lead by: Dr Rod Farmer, Director, Mobile Experience

Digital Workshop 1: Multi Channel Campaign Management

Workshop 1: 22nd May 2012
9.00am – 12.20pm

If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available.

Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission.

This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact based campaign utilising eDM and SMS.

This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI.

Topics and themes covered in this workshop includes:

Multi Channel Digital Marketing – a necessity of today’s Internet landscape
Online and Social Advertising Campaign Management
CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms
Summary and Interactive session

This workshop is lead by:

Andrey Shirben, Seed Investor and Entrepreneur

Philip Chiu, Managing Director, APAC, Kenshoo

Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Workshop 2: 22nd May 2012
1.20pm – 4.30pm

Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011.

The promise of truly a mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences.

Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones has already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995.

This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results.

This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces.

Topics and themes covered in this workshop includes: