Online Retail 2012 @ CeBIT Australia

Your customer is only a click away

Conference: Thu, 24 May 2012 | Workshop: Tue, 22 May 2012

Overview
Program
Workshop
Speakers
Pricing
Registration

The Internet economy is growing steadily, regardless of global uncertainty. Within the Internet economy, eCommerce is a star: dollar sales have sky rocketed in the last 10 years, quadrupling since 2002, currently enjoying a 19% annual growth rate. The future is brighter than ever with the emergence of Mobile Commerce, further boosting results.

Australia is ranked #4 fastest growing eCommerce economy globally, but with online retail sales totalling only 3% there is a long way to go to equal the USA 9% penetration rate.

Online Retail 2012 provides a number of successful case studies and insights.

Online Retail 2012 themes

Building a Successful Online Store
Integrating Online and Physical stores
Social Commerce
Mobile Payments
Customer Data
Customer Experience
Supply Chain

Digital Workshops

Lead by top industry professionals, the Digital Workshops aim to provide a crash course in a collaborative environment, with great outcome for the attendees.

The workshops can been booked individually or as part of a Gold Pass (a savings of up to 58%). Please note seats are limited, given the nature of a workshop.

Digital Workshop 1: Multi Channel Campaign Management
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Download Online Retail Conference 2012 Brochure

Sponsors and Supporters

Gold Sponsor

Supporting Association

Online Retail Conference Agenda Thursday 24 May 2012

Download the brochure for the full agenda

Developing innovative online strategies to enhance your customers’ experience
8.35am – 8.45am	Chair Opening Speech Michael Lonie, NSW Director, National Retail Association
8.45am – 9.10am	KEYNOTE PRESENTATION Building Australia’s no.1 e-commerce group from zero to $200m in 5 years Gabby Leibovich, Co-Founder and Director, Catch of the Day
9.10am – 9.35am	Helping customers help themselves David Shafer, Executive Director, Kogan View Interview
9.35am – 10.00am	How digital can change a business by addressing un-met customer needs Mark Capps, CEO and Co-Founder, SneakingDuck.com
10.00am – 10.25am	Winning with the Wherever Whenever Shopper – The capabilities required to win in the digital consumer landscape Maile Carnegie, Managing Director, Procter & Gamble Australia View Interview
10.25am – 10.30am	Summing up from the Chair
10.30am – 10.50am	MORNING TEA BREAK
Focusing on internet business to develop growth strategies
10.50am – 11.00am	Chair Address
11.00am – 11.25am	Building an online store to integrate with your physical store Karaline Loiterton, Managing Director, Wedding List Co
11.25am – 11.50am	Rethinking e-commerce in an era of cross-channels consumerism Bjorn Behrendt, Co-Founder and Chief Trafficsource Spiderman (CTS), Styletread.com.au
11.50am – 12.15pm	Increasing supply chain efficiency to be more competitive Jethro Marks, Co-Founder and Director, TheNile.com.au View Interview
12.15am – 12.20am	Summing up from the Chair
12.20pm – 1.20pm	LUNCH BREAK
Adding value to your customer experience to increase their loyalty
1.20pm – 1.30pm	Chair Address
1.30pm – 1.55pm	Applying old fashioned customer service to your online retail transaction John Winning, CEO, Appliances Online View Interview
1.55pm – 2.20pm	Offering transparent customer experience to create value and increase sales Amy Sznicer, General Manager Retail, Witchery
2.20pm – 2.45pm	The logistics behind eCommerce– a driver for innovative logistics management Ron Koehler, Chief Executive Officer, Schenker Australia
2.45pm – 2.50pm	Summing up from the Chair
2.50pm – 3.10pm	AFTERNOON TEA BREAK
Utilising social and mobile tools to attract and retain customers
3.10pm – 3.20pm	Chair Address
3.20pm – 3.45pm	How ‘Social’ is Social Media? Paul Greenberg, Executive Chairman, DealsDirect Group View Interview
3.45pm – 4.10pm	Implementing mobile as part of your marketing strategy Has Fakira, Program Manager – Customer Journey, Woolworths Limited
4.10pm – 4.35pm	Taking control of your organisation mobile strategy Alan Hesketh, General Manager, Group Information Services, Super Retail Group
4.35pm – 5.00pm	Trends and success factors in Social Commerce Daniel Jarosch, Managing Director, brandsExclusive
5.00pm – 5.25pm	Wrap Up Panel Discussion: Attract, engage and retain customers in a digital world Bjorn Behrendt, Co-Founder and Chief Trafficsource Spiderman (CTS), Styletread.com.au Amy Sznicer, General Manager Retail, Witchery Mark Capps, CEO and Co-Founder, SneakingDuck.com Karaline Loiterton, Managing Director, Wedding List Co Gabby Leibovich, Co-Founder and Director, Catch of the Day
5.25pm – 5.35pm	Summing up from the Chair Michael Lonie, NSW Director, National Retail Association

Download the brochure for the full agenda

Digital Workshop

Digital Workshop 1: Multi Channel Campaign Management
Workshop 1: 22nd May 2012 9.00am – 12.20pm	If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available. Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact-based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission. This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact-based campaign utilising eDM and SMS. This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI. Topics and themes covered in this workshop includes: Multi Channel Digital Marketing – a necessity of today’s Internet landscape Online and Social Advertising Campaign Management CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms Summary and Interactive session This workshop is lead by: Andrey Shirben, Seed Investor and Entrepreneur Philip Chiu, Managing Director, APAC, Kenshoo
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends
Workshop 2: 22nd May 2012 1.20pm – 4.30pm	Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011. The promise of a truly mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences. Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones have already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995. This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results. This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces. Topics and themes covered in this workshop includes: Moving Beyond Mobile – from mobile to mobility Developing and Executing a successful Multi-Screen Strategy A New World of Communication – Social, Local, Mobile (SoLoMo) The Role of Mobile Product Design in Marketing This workshop is lead by: Dr Rod Farmer, Director, Mobile Experience Alan Williams, Director – Products and Technical Services, Blink Mobile Technologies Lucas Challamel, Director Business Development Australia & New Zealand, Netbiscuits

Digital Workshop 1: Multi Channel Campaign Management

Workshop 1: 22nd May 2012
9.00am – 12.20pm

If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available.

Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact-based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission.

This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact-based campaign utilising eDM and SMS.

This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI.

Topics and themes covered in this workshop includes:

Multi Channel Digital Marketing – a necessity of today’s Internet landscape
Online and Social Advertising Campaign Management
CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms
Summary and Interactive session

This workshop is lead by:

Andrey Shirben, Seed Investor and Entrepreneur

Philip Chiu, Managing Director, APAC, Kenshoo

Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Workshop 2: 22nd May 2012
1.20pm – 4.30pm

Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011.

The promise of a truly mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences.

Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones have already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995.

This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results.

This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces.

Topics and themes covered in this workshop includes: