Mobile 2012 @ CeBIT Australia

Conference: Thu, 24 May 2012 | Workshop: Tue, 22 May 2012

Overview
Program
Workshop
Speakers
Pricing
Registration

The mobile industry has gone through what can only be described as amazing growth and has moved to the centre of attention. Our life has been transformed by the ability to constantly stay connected via mobile devices. The impact of smartphones and iPads on businesses, consumer behaviour and our day to day interaction is one of the most interesting observations we all experience as a user. Mobile 2012 focuses on the trending topics in this space and provides panoramic views and strategic insights.

Mobile 2012 Themes

User Experience
mCommerce
Mobile Platforms: iOS vs Android vs Windows 7
Mobile Advertisement
Mobile Consumer Behaviour
Mobile Strategy for your Business
Mobile Publishing: Native Applications Vs HTML5

Digital Workshops

Lead by top industry professionals, the Digital Workshops aim to provide a crash course in a collaborative environment, with great outcome for the attendees.

The workshops can been booked individually or as part of a Gold Pass (a savings of up to 58%). Please note seats are limited, given the nature of a workshop.

Digital Workshop 1: Multi Channel Campaign Management
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Download Mobile Conference 2012 Brochure

Sponsors and Supporters

Gold Sponsor

Silver Panel Sponsor

Supporting Association

Mobile Conference at CeBIT Australia 2012

Download the brochure for the full agenda

Mobility and the Responsive Enterprise
9.00am – 9.10am	Chair’s Address Justin Davies, Managing Director, Emergination
9.10am – 9.35am	Keynote Insights Presentation: Keeping Pace in an Evolving Digital World Mobile has already embedded itself in every aspect of our lives, enhancing and expanding communication possibilities and functional application. In this session Mel will share the latest data on adoption, mobile innovation and future mobile potential. Mel Silva, Industry Leader, Financial Services, Google Australia & New Zealand
9.35am – 10.00am	Insights Presentation: The Connected Consumer – Meeting Evolving Customer Interface Needs and Growing Appetite for Mobile
10.00am – 10.25am	Insights Presentation: The Connected Audience – Re-engaging the Disengaged and Growing Appetite for Mobile Dan Rosen, Chief Executive Officer, Australian Recording Industry Association
10.25am – 10.30am	Chair’s Remarks
10.30am – 10.50am	Morning Tea Break
Migrating your Audience to Mobile with Accessibility and Security Safeguards
10.50am – 11.00am	Chair’s Address
11.00am – 11.25am	Mobile Investment Presentation: “So do you have an App?” – Avoiding Short-Term Responses to Current and Future Business Requirements Phil Eligio, Digital Marketing Manager, Aussie Home Loans
11.25am – 11.50am	Mobile Strategy Presentation: Moving to Mobile with Effective Security Measures in Place Ben Forsyth, Head of Mobile and Emerging Technologies, National Australia Bank
11.50am – 12.15pm	Case Study Presentation: Embracing Mobile to Reach your Audience 24/7 Manuela Davidson, Mobile Executive Producer, Australian Broadcasting Corporation View Interview
12.15pm – 12.20pm	Chair’s Remarks
12.20pm – 1.20pm	Lunch Break
Leveraging Benefits of Consumer-Centric Mobile Marketing
1.20pm – 1.30pm	Chair’s Address
1.30pm – 1.55pm	Keynote Insights Presentation: Harnessing Mobile Capability for Ultimate Business Value and Maximum Customer Engagement Kelly Bayer Rosmarin, Executive General Manager, Business Products & Development, Commonwealth Bank of Australia
1.55pm – 2.20pm	Insights Presentation: mCommerce and the Retailing Star
2.20pm – 2.45pm	Case Study Presentation: Driving Changes in Service Delivery with Mobile Apps Stuart Overell, Operations Manager, 13 Cabs View Interview
2.45pm – 2.50pm	Chair’s Remarks
2.50pm – 3.10pm	Afternoon TEA BREAK
Deploying Best Practice Mobility Strategies
3.10pm – 3.20pm	Chair’s Address
3.20pm – 3.45pm	Case Study Presentation: Serving Up Ground Breaking Concepts in Digital Media – the learning journey and an ambitious future vision Dionne Lew, Director, Corporate Communications, VicRoads
3.45pm – 4.10pm	Case Study Presentation: Creating an Engaging, Entertaining and Functional Mobile App Libby Hodgson, Manager, Marketing, Digital & Tourism, Taronga Conservation Society Australia, Taronga Zoo View Interview
4.10pm – 4.35pm	Insights Presentation: Customising your Mobile Offering for Better Reach and Engagement Jane Huxley, Digital Publisher, Fairfax Media View Interview
4.35pm – 5.25pm	Interactive Session: Mobile Agility – How to Respond and Effectively Harness Transformational Mobile Technology for your Customers Evolving Service Needs Panellists include: Jane Huxley, Digital Publisher, Fairfax Media Will Morey, ITEC Investment Specialist, UK Trade & Investment Dionne Lew, Director, Corporate Communications, VicRoads
5.25pm – 5.35pm	Chair’s Closing Remarks Justin Davies, Managing Director, Emergination

Download the brochure for the full agenda

Digital Workshop

Digital Workshop 1: Multi Channel Campaign Management
Workshop 1: 22nd May 2012 9.00am – 12.20pm	If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available. Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact-based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission. This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact-based campaign utilising eDM and SMS. This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI. Topics and themes covered in this workshop includes: Multi Channel Digital Marketing – a necessity of today’s Internet landscape Online and Social Advertising Campaign Management CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms Summary and Interactive session This workshop is lead by: Andrey Shirben, Seed Investor and Entrepreneur Philip Chiu, Managing Director, APAC, Kenshoo
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends
Workshop 2: 22nd May 2012 1.20pm – 4.30pm	Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011. The promise of a truly mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences. Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones have already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995. This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results. This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces. Topics and themes covered in this workshop includes: Moving Beyond Mobile – from mobile to mobility Developing and Executing a successful Multi-Screen Strategy A New World of Communication – Social, Local, Mobile (SoLoMo) The Role of Mobile Product Design in Marketing This workshop is lead by: Dr Rod Farmer, Director, Mobile Experience Alan Williams, Director – Products and Technical Services, Blink Mobile Technologies Lucas Challamel, Director Business Development Australia & New Zealand, Netbiscuits

Digital Workshop 1: Multi Channel Campaign Management

Workshop 1: 22nd May 2012
9.00am – 12.20pm

If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available.

Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact-based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission.

This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact-based campaign utilising eDM and SMS.

This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI.

Topics and themes covered in this workshop includes:

Multi Channel Digital Marketing – a necessity of today’s Internet landscape
Online and Social Advertising Campaign Management
CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms
Summary and Interactive session

This workshop is lead by:

Andrey Shirben, Seed Investor and Entrepreneur

Philip Chiu, Managing Director, APAC, Kenshoo

Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Workshop 2: 22nd May 2012
1.20pm – 4.30pm

Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011.

The promise of a truly mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences.

Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones have already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995.

This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results.

This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces.

Topics and themes covered in this workshop includes: