Mobile 2012 @ CeBIT Australia

Conference: Thu, 24 May 2012 | Workshop: Tue, 22 May 2012

Overview
Program
Workshop
Speakers
Pricing
Registration

The mobile industry has gone through what can only be described as amazing growth and has moved to the centre of attention. Our life has been transformed by the ability to constantly stay connected via mobile devices. The impact of smartphones and iPads on businesses, consumer behaviour and our day to day interaction is one of the most interesting observations we all experience as a user. Mobile 2012 focuses on the trending topics in this space and provides panoramic views and strategic insights.

Mobile 2012 Themes

User Experience
mCommerce
Mobile Platforms: iOS vs Android vs Windows 7
Mobile Advertisement
Mobile Consumer Behaviour
Mobile Strategy for your Business
Mobile Publishing: Native Applications Vs HTML5

Digital Workshops

Lead by top industry professionals, the Digital Workshops aim to provide a crash course in a collaborative environment, with great outcome for the attendees.

The workshops can been booked individually or as part of a Gold Pass (a savings of up to 58%). Please note seats are limited, given the nature of a workshop.

Digital Workshop 1: Multi Channel Campaign Management
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Download Mobile Conference 2012 Brochure

Mobile Conference at CeBIT Australia 2012

Mobility and the Responsive Enterprise
9.00am – 9.10am	Chair’s Address
9.10am – 9.35am	Keynote Insights Presentation: Keeping Pace in an Evolving Digital World Mobile has already embedded itself in every aspect of our lives, enhancing and expanding communication possibilities and functional application. In this session Jason will share the latest data on adoption, mobile innovation and future mobile potential. Jason Pellegrino, Industry Leader & Head of Mobile Ads, Google Australia & New Zealand
9.35am – 10.00am	Insights Presentation: The Connected Consumer – Meeting Evolving Customer Interface Needs and Growing Appetite for Mobile Understanding mobile consumer behaviour to better deliver a great customer experience Transforming customer service with mobile apps Striking the balance: delivering the best possible experience, while being accessible to the highest possible number of users
10.00am – 10.25am	Insights Presentation: Redefining Communications with your Audience: Mobilising Retail Reaching new audiences and customers with effective communications and interaction across mobile platforms Being mEnabled for mCommerce Capitalising on an unprecedented access to consumers with an effective mobile strategy Richard Noon, Chief Executive Officer, Webjet
10.25am – 10.30am	Chair’s Remarks
10.30am – 10.50am	Morning Tea Break
Migrating your Audience to Mobile with Accessibility and Security Safeguards
10.50am – 11.00am	Chair’s Address
11.00am – 11.25am	Mobile Investment Presentation: “So do you have an App?” – Avoiding Short-Term Responses to Current and Future Business Requirements Overcoming the race to an App and mobile platform mentality Adopting a platform-agnostic approach; exploring the maturation of HTML5 and scripting languages on modern smartphones Lessons learned and effective measures to realise business value in the long term Phil Eligio, Digital Marketing Manager, Aussie Home Loans
11.25am – 11.50am	Mobile Strategy Presentation: Moving to Mobile with Effective Security Measures in Place Building firm foundations for your mobile channel to safeguard business reputation, investment and customer service in the long-term Aligning functionality and security – how to ensure the protection of consumers on the go Critical present and future considerations for your mobile strategy Ben Forsyth, Head of Mobile and Emerging Technologies, National Australia Bank
11.50am – 12.15pm	Case Study Presentation: Embracing Mobile to Reach your Audience 24/7 Understanding the impact of mobile in traditional broadcasting Utilising latest technologies and trends to drive business strategies Encouraging a 2-way communication to improve your mobile service offering Manuela Davidson, Mobile Executive Producer, Australian Broadcasting Corporation
12.15pm – 12.20pm	Chair’s Remarks
12.20pm – 1.20pm	Lunch Break
Leveraging Benefits of Consumer-Centric Mobile Marketing
1.20pm – 1.30pm	Chair’s Address
1.30pm – 1.55pm	Keynote Insights Presentation: Harnessing Mobile Capability for Ultimate Business Value and Maximum Customer Engagement Fulfilling worker and customer expectations with mobile technology and platforms Redefining your business operations, worked productivity and knowledge sharing through mobile capability Powering your organisation on wireless connectivity in an increasingly connected world Kelly Bayer Rosmarin, Executive General Manager, Business Products & Development, Commonwealth Bank of Australia
1.55pm – 2.20pm	Insights Presentation: mCommerce and the Retailing Star Adapting to the new world order to survive and compete in a changing business environment Capitalising on opportunities for mobile advertising and mCommerce Understanding the new consumer: well-informed, hyper-connected, social and needing to be inspired and engaged – does your mobile strategy deliver?
2.20pm – 2.45pm	Case Study Presentation: Driving Changes in Service Delivery with Mobile Apps Proving information directly to the customer with a mobile App Lessons learned from App development and customer feedback: evolving your service provision Developments and future plans for mobile marketing Stuart Overell, Operations Manager, 13 Cabs
2.45pm – 2.50pm	Chair’s Remarks
2.50pm – 3.10pm	Afternoon TEA BREAK
Deploying Best Practice Mobility Strategies
3.10pm – 3.20pm	Chair’s Address
3.20pm – 3.45pm	Case Study Presentation: Serving Up Ground Breaking Concepts in Digital Media – the learning journey and an ambitious future vision Deploying integrated digital/social media strategies and Apps to support service delivery in traditionally conservative organisations Influencing internal stakeholders and leveraging employees ideas Building a strategy that reflects the growing mobile interface and implementation challenges The app vs. mobile debate Dionne Lew, Director, Corporate Communications, VicRoads
3.45pm – 4.10pm	Case Study Presentation: Creating an Engaging, Entertaining and Functional Mobile App Adopting a fluid approach to App design – based on customer needs not predictive customer needs Utilising digital channels to enrich and extend peoples engagement and learning experience Supporting the App through direct marketing, web and social media channels to generate maximum business benefit Libby Hodgson, Manager, Marketing, Digital & Tourism, Taronga Conservation Society Australia, Taronga Zoo
4.10pm – 4.35pm	Insights Presentation: Customising your Mobile Offering for Better Reach and Engagement Providing customers easier access to your services – mobile content consumption and location-based mobile marketing App or mWeb – exploring options to receive great returns from your mobile strategy Tracking and creating a better understanding of mobile user behaviour and needs to better deliver Jane Huxley, Digital Publisher, Fairfax Media
4.35pm – 5.25pm	Interactive Session: Mobile Agility – How to Respond and Effectively Harness Transformational Mobile Technology for your Customers Evolving Service Needs Can you be an agile organisation without a mobile strategy? How to manage your mobile strategy and platforms in a sustainable and cost effective way? The future of mobile innovation – where next for the mobile ecosystem? Panellists include: Jane Huxley, Digital Publisher, Fairfax Media
5.25pm – 5.35pm	Chair’s Closing Remarks

Digital Workshop

Digital Workshop 1: Multi Channel Campaign Management
Workshop 1: 22nd May 2012 9.00am – 12.20pm	If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available. Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission. This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact based campaign utilising eDM and SMS. This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI. Topics and themes covered in this workshop includes: Multi Channel Digital Marketing – a necessity of today’s Internet landscape Online and Social Advertising Campaign Management CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms Summary and Interactive session This workshop is lead by: Andrey Shirben, Seed Investor and Entrepreneur Philip Chiu, Managing Director, APAC, Kenshoo
Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends
Workshop 2: 22nd May 2012 1.20pm – 4.30pm	Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011. The promise of truly a mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences. Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones has already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995. This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results. This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces. Topics and themes covered in this workshop includes: Moving Beyond Mobile – from mobile to mobility Developing and Executing a successful Multi-Screen Strategy A New World of Communication – Social, Local, Mobile (SoLoMo) The Role of Mobile Product Design in Marketing This workshop is lead by: Dr Rod Farmer, Director, Mobile Experience

Digital Workshop 1: Multi Channel Campaign Management

Workshop 1: 22nd May 2012
9.00am – 12.20pm

If you are already engaged in online marketing and online advertisement, you would already be aware of the infinite options available.

Campaign management has diverted into multiple channels. It is no longer the question of whether to include more than one online advertising component; it’s about how to choose the right channels and how to optimise and maximise your return. Running an efficient contact based campaign back to back with an ad serving campaign while tracking back the results to the conversion funnel has been a challenging and rather confusing mission.

This unique workshop is designed to help you to overcome the challenges of Multi Channel Campaign Management covering several platforms, from Google Ads to Facebook Ads, to Mobile campaign through contact based campaign utilising eDM and SMS.

This workshop is aimed at those who run online campaigns and want to get out of the tunnel view to explore the opportunity to run smarter campaigns and maximise budget, results and ultimately ROI.

Topics and themes covered in this workshop includes:

Multi Channel Digital Marketing – a necessity of today’s Internet landscape
Online and Social Advertising Campaign Management
CRM Centric Digital Campaign Management – Harvesting the benefits of eDM, sms and social marketing platforms
Summary and Interactive session

This workshop is lead by:

Andrey Shirben, Seed Investor and Entrepreneur

Philip Chiu, Managing Director, APAC, Kenshoo

Digital Workshop 2: Multi Screen, Multi Device – Emerging Mobile Trends

Workshop 2: 22nd May 2012
1.20pm – 4.30pm

Mobile is just about the hottest thing since sliced bread. The statistics on the ever expending mobile web is staggering, and beyond the wildest predictions of 2010 and 2011.

The promise of truly a mobile web is being delivered every day, with extended, faster 3G and 4G network and a growing number of web enabled mobile devices. We are living through the super fast evolution of this market, turning to a multi-screen, multi-device selection, driven by the growing number of vendors and diversity of needs and preferences.

Tablet and iPad sales are expected to exceed PC sales by 2014. Smartphones has already become a default choice for most mobile users. The mobile web is expected to double the footprint of the web as we know it and is already recognised as the most significant game changer since the emerging of the web in 1995.

This workshop is designed after a market research confirming the need for APAC businesses to understand the mobile landscape and form a successful and executable business strategy for great results.

This workshop is aimed at those who are involved with the development of their organisation’s mobile strategy and looking to exploit the opportunities created by the expansion of the mobile web and the offering of various mobile devices, running on several operation systems with user centric interfaces.

Topics and themes covered in this workshop includes: