Overview | Enterprise Mobility 2013
Deutsche Messe Worldwide and CeBIT
Global Conferences are delighted to bring to Asia Pacific Enterprise Mobility @ CeBIT on the 30 May 2013.
According to a recent survey, over 55% of executives consider mobile computing as extremely challenging, and 43% rank mobility on their top 3 IT risks. (Symantec 2012)
CeBIT’s Enterprise Mobility conference will enable your business to:
- Increase workforce effectiveness
- Increase efficiency
- Reduce costs
- Gain a competitive advantage
- Increase business agility
- And more…
CeBIT is the brand you trust, Enterprise Mobility will be the event that ensures your business will avoid a loss in productivity, data loss, lost revenue and a damaged brand.
We look forward to seeing you in 2013.

What is Enterprise Mobility?
The proliferation of mobile devices is driving enterprise mobility, as mobile devices become business critical tools. Mobile initiatives are significantly impacting IT resources and knowing how to manage mobility risks within the organisation is imperative.
Organisations who embrace mobility, without compromising security, are most likely to improve business processes and productivity. To that end, develop a mobile strategy that defines your organisations mobile culture and also aligns with appropriate security risk tolerance.
- Enable broadly for mainstream use on your terms
- Think strategically for opportunities and risks
- Manage efficiently using unified policies
- Enforce usage appropriately
- Secure comprehensively to achieve compliance
What are the topics?
- Mobile Enterprise in Australia: Hype or Reality?
- What does Enterprise Mobility mean to my Business?
- Government Service Delivery through Mobility Solutions
- Mobilising your Workforce through Mobile Technology to Improve Business Performance
- BYOD vs CYOD
- Governance, Risk, Compliance for Enterprise Mobility
- Enterprise Mobility and the Implications for Security
- Defining your Mobile Applications Strategy: From Mobile 1.0 to Mobile 2.0
- Mobile Analytics and BI
- Next Generation Workspace: Addressing Workforce Evolution with Mobility and Desktop Virtualisations
- Enterprise mobility – we are in post – PC era?

Who will Attend?
- CIO
- VP’s/Directors/GM’s/Heads of:
- IT
- Mobile
- Workforce
- Enterprise Architecture
- Application Development
- Workforce Management
- Operations
- Service
- Fleet Management
- Enterprise Mobility
Which Industries?
- Utilities
- Telco’s
- Financial Services
- Government
- Logistics and Distribution
- Service/Repair
- Healthcare
- Manufacturing
- Retail
- Airlines
- Construction
- Transport
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WORKSHOP | Enterprise Mobility
Tuesday 28 May 2013 | 9:30am – 12:30pm
How to define, implement and leverage mobile technology to accelerate innovation in your organisation
Delivering a mobility strategy should be intrinsic to all enterprise planning and is an essential requirement for many organisations, but it is more than just email and internet access on a mobile device. For an enterprise to become truly mobile and agile, the strategy needs to encompass policy, devices, platforms, networks, applications, storage, security and good governance. The mobile environment can be difficult to navigate and organisations are looking for best practice examples in this rapidly changing industry.
This workshop will equip delegates with a practical framework to define their organisation’s mobile strategy, implement it in 90 days and then embark on a journey of innovation taking full advantage of the internal productivity improvements.
Session 1: Establish Mobility Environment
- Setup Initial Governance Model
» Define a balanced mobile policy with profiles and privileges - Mobile Platform / Software
» Define a list of allowed devices, both corporate supplied and BYOD - Mobile Device Management
» Select the appropriate MDM platform for your needs - App Management
» Define a roadmap of apps to achieve your productivity goals - » Cloud Storage
» Define a policy for secure document distribution - Spend Management
» define unambiguous categories for business and personal usage - User Support
» define the boundaries of user support and hardware management - Governance
» Measure, analyse and report back to the key stakeholders
Session 2: Empower Internal Mobile Users
- Deploy policy to all users
- Control access to network infrastructure
- Implement white-list / black-list for BYOD devices
- Deploy an enterprise app store-front
- Deploy security policies and profiles
- Deploy a secure cloud storage solution
- Deploy a specialist mobile service desk
- Deploy a personal spend management model
- Build a monthly reporting / review process
Session 3: Leverage Mobility to Accelerate Innovation in the Organisation
- Setup MEAP/Middleware architecture
- Advanced Mobile Apps (e.g. Bar Code, GPS)
- End-to-End Integrated Apps (Backend Systems)
- Designing apps / interfaces / use-cases for ‘mobile –first’
- Leading the organisation on the mobile journey
Facilitator: Denis O’Shea, CEO, Mobile Mentor
Morning Tea will be served during session.
| Enterprise Mobility Agenda | |
| 9:00am – 9:10am | Opening Address from Conference Chair
Jim Watson, Vice President and Corporate General Manager APAC, Good Technology |
| 9:10am – 9:50am | The Mobility Game Changer: Why Your Workplace Will Never Be The Same
Audrey William, Head of Research Australia and New Zealand, Frost & Sullivan |
| 9:50am – 10:20am | Say ‘Yes’ to Secure Mobile Computing Apps and ‘No’ to Data Loss
Ken Gosselin, Director for Global Alliances, Good Technology |
| 10:20am – 11:00am | Morning Tea and Networking |
| 11:00am – 11:45am | Panel Discussion: What does Enterprise Mobility mean to my Business? Facilitator: Angelo Lo Certo, Marketing Manager, imei
Panellists:
|
| 11:45am – 12:20pm | Preparing the Enterprise for BYOD: Policy, Culture, and Business Value
Evan Parthenis, Business Relationship Manager – Mobility, Cisco |
| 12:20pm – 1:30pm | Lunch and Networking |
| 1:30pm – 1:50pm | Developing an Enterprise Mobility Strategy and Related Case Studies
Venki Prathivadi, Vice President, Sales & Operations, Australia & New Zealand, Kony Solutions |
| 1:50pm – 2:20pm | Building a Desktop Free University
Brian Clark, Executive Director, Information Technology Services, RMIT University |
| 2:20pm – 2:50pm | Enterprise Mobility and the Implications for Security
Peter Nikoletatos, CIO, Australian National University |
| 2:50pm – 3:20pm | Next Generation Workspace: Addressing Workforce Evolution with Mobility and Desktop Virtualisations
Deon Ludick, Business Technology Services Program Manager, Woolworths |
| 3:20pm – 3:40pm | The Next Generation of Social Business
Jarrett O’Brien, Senior Product Marketing Manager, Jive Software |
| 3:40pm – 4:00pm | Afternoon Tea and Networking |
| 4:00pm – 4:30pm | Mobile Analytics and BI
Neil Fraser, Director of Information, Macquarie University |
| 4:30pm – 5:00pm | Responding to Client Demand with Mobile Applications
William Fraser, Executive Director Client Technology Management, JP Morgan |
| 5:00pm – 5:30pm | Panel Discussion: Defining your Mobile Applications Strategy: From Mobile 1.0 to Mobile 2.0 Facilitator: Rodney Gedda, Senior Analyst, Telsyte Panellists:
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| 5:30pm – 5:35pm | Closing Remarks from the Chair and End of Conference
Jim Watson, Vice President and Corporate General Manager APAC, Good Technology |


























