Enterprise Mobility Wrap-Up


The Enterprise Mobility 2013 conference at CeBIT Australia in May brought together some of the best technology minds in corporate Australia to present on the sectors most pervasive long-term trend – workforce mobility.

Drawing on its expertise in running high-profile mobility events at CeBIT in Hannover, Deutsche Messe Worldwide brought the Enterprise Mobility conference to CeBIT Australia as a complement to its core conference themes of Cloud, Cyber Security, Financial Technology and Big Data.
The event attracted the largest Day Three delegate attendance in the event’s history.

The morning keynote at Enterprise Mobility scoped the market, both here and overseas. Frost & Sullivan Head of Research for Australia and New Zealand Audrey William left no-one in any doubt as to the challenges and opportunities with a presentation titled “The Mobility Game Changer: Why Your Workplace Will Never Be The Same.”

One fascinating session that drew considerable attention was a presentation from Australian National University Chief Information Officer Peter Nikoletatos on “Enterprise Mobility and the Implications for Security.”

Mr Nikoletatos presentation offered a poignant counterpoint to some of the Blue Sky thinking that gets applied to mobility issues.

For the first time, the Enterprise Mobility conference at CeBIT Australia included options for delegates to attend hands-on workshops. The workshops were presented by experts presenting real-world help in areas ranging from Mobile Device Management to securing Cloud storage solutions and Advanced Mobile App development.


Other Enterprise Mobility 2013 highlights included:


  • Jive Software Senior Product Marketing Manager Jarrett O’Brien outlining the “Next Generation of Social Business.”
  • A panel session on “Defining you Mobile Strategy: From Mobile 1.0 to Mobile 2.0″ that included Carsales.com.au Chief Information Officer Ajay Bhatia, and JP Morgan’s Executive Director Client Technology Management William Fraser.
  • A keynote on Preparing the Enterprise for BYOD: Policy, Culture and Business Value from Evan Parthenis, Cisco’s Mobility Business Development Manager.


What delegates said about Enterprise Mobility 2013:


“It’s given a very clear understanding about how best to approach the planning of a campaign taking into account multiple screens/platforms and developing content within each.”
Byron Watson
Team Leader Content Services
National Parks & Wildlife Service

“It was good get other companies perspective on mobility, it has raised thoughts and questions on how it could work and where Caltex is at the moment.”
John Badia

“Very valuable, current and relevant information”
Kathleen Mackay
Business Engagement Partner
Transfield Services


Ajay Bhatia





Andrew Lam-Po-Tang


Fairfax Media



Brian Clark

Executive Director, Information Technology Services

RMIT University



Deon Ludick

Business Technology Services Program Manager




Denis O’Shea


Mobile Mentor



Ellis Brover

Corporate Manager, Service Delivery

Toyota Australia Motor Corporation



Karl Maftoum


Australian Communications Media Authority (ACMA)



Neil Fraser

Director of Information

Macquarie University



Peter Nikoletatos


Australian National University



William Fraser

Executive Director Client Technology Management

JP Morgan



Rodney Gedda

Senior Analyst




Evan Parthenis

Business Relationship Manager – Mobility




Daniel Kukucka





Angelo Lo Certo

Marketing Manager




Ken Gosselin

Director for Global Alliances

Good Technology



Rohit Ambekar

Co-Founder & Chief Operating Officer




Venki Prathivadi

Vice President, Sales & Operations, Australia & New Zealand

Kony Solutions





WORKSHOP | Enterprise Mobility

Tuesday 28 May 2013 | 9:30am – 12:30pm


How to define, implement and leverage mobile technology to accelerate innovation in your organisation

Delivering a mobility strategy should be intrinsic to all enterprise planning and is an essential requirement for many organisations, but it is more than just email and internet access on a mobile device. For an enterprise to become truly mobile and agile, the strategy needs to encompass policy, devices, platforms, networks, applications, storage, security and good governance. The mobile environment can be difficult to navigate and organisations are looking for best practice examples in this rapidly changing industry.

This workshop will equip delegates with a practical framework to define their organisation’s mobile strategy, implement it in 90 days and then embark on a journey of innovation taking full advantage of the internal productivity improvements.


Session 1: Establish Mobility Environment

  • Setup Initial Governance Model
    » Define a balanced mobile policy with profiles and privileges
  • Mobile Platform / Software
    » Define a list of allowed devices, both corporate supplied and BYOD
  • Mobile Device Management
    » Select the appropriate MDM platform for your needs
  • App Management
    » Define a roadmap of apps to achieve your productivity goals
  • »  Cloud Storage
    » Define a policy for secure document distribution
  • Spend Management
    » define unambiguous categories for business and personal usage
  • User Support
    » define the boundaries of user support and hardware management
  • Governance
    » Measure, analyse and report back to the key stakeholders


Session 2: Empower Internal Mobile Users

  • Deploy policy to all users
  • Control access to network infrastructure
  • Implement white-list / black-list for BYOD devices
  • Deploy an enterprise app store-front
  • Deploy security policies and profiles
  • Deploy a secure cloud storage solution
  • Deploy a specialist mobile service desk
  • Deploy a personal spend management model
  • Build a monthly reporting / review process


Session 3: Leverage Mobility to Accelerate Innovation in the Organisation

  • Setup MEAP/Middleware architecture
  • Advanced Mobile Apps (e.g. Bar Code, GPS)
  • End-to-End Integrated Apps (Backend Systems)
  • Designing apps / interfaces / use-cases for ‘mobile –first’
  • Leading the organisation on the mobile journey

Facilitator: Denis O’Shea, CEO, Mobile Mentor

Morning Tea will be served during session.

Enterprise Mobility Agenda
9:00am – 9:10am Opening Address from Conference Chair

Jim Watson, Vice President and Corporate General Manager APAC, Good Technology

9:10am – 9:50am The Mobility Game Changer: Why Your Workplace Will Never Be The Same

Audrey William, Head of Research Australia and New Zealand, Frost & Sullivan

9:50am – 10:20am Say ‘Yes’ to Secure Mobile Computing Apps and ‘No’ to Data Loss

Ken Gosselin, Director for Global Alliances, Good Technology

10:20am – 11:00am Morning Tea and Networking
11:00am – 11:45am Panel Discussion: What does Enterprise Mobility mean to my Business?

Angelo Lo Certo, Marketing Manager, imei


  • Daniel Kukucka, CTO, Servcorp
  • Andrew Lam-Po-Tang, CIO, Fairfax Media
  • Karl Maftoum, CIO, Australian Communications Media Authority (ACMA)
  • Ellis Brover, Corporate Manager, Service Delivery, Toyota Australia Motor Corporation
11:45am – 12:20pm Preparing the Enterprise for BYOD: Policy, Culture, and Business Value

Evan Parthenis, Business Relationship Manager – Mobility, Cisco

12:20pm – 1:30pm Lunch and Networking
1:30pm – 1:50pm Developing an Enterprise Mobility Strategy and Related Case Studies

Venki Prathivadi, Vice President, Sales & Operations, Australia & New Zealand, Kony Solutions

1:50pm – 2:20pm Building a Desktop Free University

Brian Clark, Executive Director, Information Technology Services, RMIT University

2:20pm – 2:50pm Enterprise Mobility and the Implications for Security

Peter Nikoletatos, CIO, Australian National University

2:50pm – 3:20pm Next Generation Workspace: Addressing Workforce Evolution with Mobility and Desktop Virtualisations

Deon Ludick, Business Technology Services Program Manager, Woolworths

3:20pm – 3:40pm The Next Generation of Social Business

Jarrett O’Brien, Senior Product Marketing Manager, Jive Software

3:40pm – 4:00pm Afternoon Tea and Networking
4:00pm – 4:30pm Mobile Analytics and BI

Neil Fraser, Director of Information, Macquarie University

4:30pm – 5:00pm Responding to Client Demand with Mobile Applications

William Fraser, Executive Director Client Technology Management, JP Morgan

5:00pm – 5:30pm Panel Discussion: Defining your Mobile Applications Strategy: From Mobile 1.0 to Mobile 2.0

Rodney Gedda, Senior Analyst, Telsyte


  • William Fraser, Executive Director Client Technology Management, JP Morgan
  • Ajay Bhatia, CIO, Carsales.com.au
  • Venki Prathivadi, Vice President, Sales & Operations, Australia & New Zealand, Kony Solutions
  • Rohit Ambekar, Co-Founder & Chief Operating Officer, Acromobile
5:30pm – 5:35pm Closing Remarks from the Chair and End of Conference

Jim Watson, Vice President and Corporate General Manager APAC, Good Technology

Download Enterprise Mobility 2013 Brochure

  • Land line numbers must include area code with no spaces. EG: 0291234567