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Dr. Rod Farmer

Director, Mobile Experience

Dr Rod Farmer is Co-Founder and Director (Research & Strategy) of Mobile Experience, a Mobile User Experience company based in Sydney,Australia. He is recognised as one of Australia’s leading mobile product and service designers with 15 years of experience helping large organisations and startups turn great ideas into reality. Prior to Mobile Experience, Rod led User Experience and Design Strategy at 3 Mobile and Vodafone, where he won various national mobile design and innovation awards over the years. WIth a background in Engineering and Sociology, his approach to design reflects a focus on practical, sustainable and socially relevant solutions to the inherent challenges mobility presents. Designer, author and speaker, follow him on @rodfarmer.