National Public Relations Manager, Canon Australia
Andrew Giles drives the development and implementation of strategic public relations programs that support Canon Australia’s consumer imaging business. These programs have contributed to the company’s brand-based marketing, which has seen the consumer portfolio achieve leading shares in key categories.
Andrew’s integrated communication approach comes from diverse experience in Australia and Japan. Author of Canon Australia’s social media guidelines, Andrew oversaw the company’s first steps into social media in 2008. Three years later, Andrew manages engagement with Canon Australia’s vibrant and rapidly growing communities of passionate brand advocates with which it shares information, inspiration and ideas.
Andrew believes that authenticity is the basis for all brand communication and is excited by the untapped potential of emerging and existing channels to achieve consumer engagement.