Amy Sznicer

General Manager Retail, Witchery

Amy has 17 years direct retail industry experience and has moved up the ranks throughout that time.

Amy has worked across numerous divisions within the retail space including the sports industry, intimate apparel/lingerie, and womens/mens/kids fashion apparel and accessories in both retail store and online environments.

Amy is accountable for the sales performance of over 200 Witchery stores across Australia, New Zealand and Singapore, along with the performance and cultural behaviour of over 1400 staff.

Amy has led the smooth roll out of over 150 new stores including brand extensions into new categories, marketing initiatives, online strategies and the entry into new countries in the Australasian region.

Amy prides herself on providing positive and dynamic leadership, performance accountability, change management,  succession planning and career growth for all staff, operational efficiency, service levels and staying ahead of competitors in the very heavily populated fashion industry.

Amy was the 2006 Australian Young Business Women of the year at the Telstra Business Women’s Awards and has had extensive experience in public speaking, mentoring of up and coming retailers and business strategy.