Modern day online crowdourcing involves outsourcing tasks or even whole projects to the winning bidder from a potential group of bidders in the thousands or millions.
CeBIT exhibitor DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
By giving organisations which need design talent access to a ‘virtual team’ of 76,595 designers from around the world (via a process called crowdsourcing), Designcrowd helps them tap into the very best international design talent available, at a low cost. The average project receives 50+ designs from around the world.
DesignCrowd say they use “Crowdsourcing 2.0″ a fairer, sustainable, higher quality crowdsourcing where every designer can get paid and organisations lookig for designers can browse the top graphic designers and hand-pick their favourites.
Jo Sabin, Marketing & PR Manager told us that they had an excellent experience at the CeBIT Australia 2012 event:
“DesignCrowd founder, Alec Lynch, was interviewed by a local TV business news channel about crowdsourcing. Alec said the event was the best one DesignCrowd has participated in to date and was an excellent opportunity to keep ‘a finger on the pulse’ of product perceptions”, and was proud of the team work and camaraderie on the stand.“
“Over the three day period, DesignCrowd had hundreds of conversations with qualified leads.”
Jo wrote several excellent tips for first time exhibitors to follow, on the Design Crowd blog.
She also said that following up on their success at CeBIT, Designcrowd has launched their Canadian crowdsourcing service DesignCrowd.ca. Canadian designers and business owners had already been using DesignCrowd despite DesignCrowd’s head office being based in Sydney, Australia, with two Canadian designers featuring in DesignCrowd’s Top 10.