CeBIT Hannover 2013 Opened by Chancellor Merkel – Media Release

Hannover, Germany, 05 March, 2013 – The world’s largest information technology and business trade fair, CeBIT 2013, was opened yesterday in Germany at an official ceremony by the German Chancellor Angela Merkel. As the leading global showcase for the digital industry, the CeBIT event runs for five days from 05-09 March, attracting hundreds of thousands of visitors from more than 110 countries.

The CeBIT event remains the single largest and most important business technology event in the world, according to Hannover Fairs Australia Managing Director Jackie Taranto. Hannover Fairs Australia is the organiser of the CeBIT Australia business technology showcase held each May at Darling Harbour in Sydney.

“CeBIT is the one place where the world’s leaders, major technology companies and the foremost ICT experts are gathered in one place, sharing knowledge and experience to increase growth and development in the ICT industry, encompassing the CeBIT global theme of the ‘shareconomy’,” Ms Taranto said.

‘Shareconomy’ is the concept behind shared use of data, knowledge, resources and infrastructure. Services and intangible products are now increasingly being shared by means of state-of-the-art technologies. This trend is being driven by the many and varied solutions emerging from the ICT industry.

Delivering a keynote address at the CeBIT opening, the Chief Executive of aerospace giant EADS (the Group – comprising Airbus, Astrium, Cassidian and Eurocopter) Dr Thomas Enders said the tools of this ‘shareconomy’ presented opportunities for all industry sectors and called for cross-industry collaboration to close the innovation gap.

“We need to increase the speed of innovation, without compromising on safety. The motto of CeBIT 2013 is ‘shareconomy’, which is something we can bring to life by sitting round a table and working together to close the gap,” said Dr Enders.

CeBIT 2013 features exhibitors lending fresh momentum to the Shareconomy trend with exciting services and applications that are provided via innovative cloud, social business and collaboration platforms. Exhibitors include the world’s leading technology companies, including Google, Microsoft, IBM, SAP, Salesforce and Samsung among many other.

In her opening speech, Chancellor Merkel echoed Dr Enders concerns and placed a heavy emphasis on tech start-ups, stating that to create growth the industry needs to have an answer as to where the growth is going to come from.

“We have to ensure that we develop a start-up culture. The IT industry is without doubt one of the possibilities and one of my dreams … is to create the same founding conditions for all small IT companies everywhere in Europe,” Chancellor Merkel said.

With more start-up’s in Australia than ever before, the CeBIT Australia event will also include an emphasis on this space in 2013, while continuing to provide a platform for Australian business communities to embrace and understand the fast-changing world of digital technology from around the world.

Ms Taranto said CeBIT Australia 2013 will provide industry as whole, from SME to enterprise, regardless of audience or market, a holistic and in-depth understanding of emerging trends and technology developments allowing the progression and enhancement of business models.

CeBIT Australia will arrive from 28-30 May, 2013 at the Sydney Convention and Exhibition Centre, Darling Harbour.