Adapt or Die – CeBIT Australia 2013 will Inspire, Educate and Excite – Media Release

Sydney, February 21, 2013 – The largest business technology event in the Asia Pacific, CeBIT Australia, is gearing up for its biggest year yet as it celebrates twelve years in Sydney from 28th – 30th May 2013.

The Australian arm of the world’s largest trade fair, CeBIT Australia 2013 will focus on helping the Australian business community embrace and understand the fast-changing world of digital technology from around the world.

The organiser of CeBIT Australia, Hannover Fairs Australia Managing Director Jackie Taranto, said the line-up of conferences and show floor themes had been carefully defined through active engagement with industry and government. They aim to deliver insights into new business technology and innovations essential for organisations to remain competitive in a challenging economic environment and fast-changing business landscape.

“More than ever, businesses are recognising the importance of incorporating new technologies into their business and CeBIT Australia uniquely gathers solution providers under one roof to provide knowledge transfer and the answers businesses need to stay ahead,” Ms Taranto said.

“With technology advancing and changing at such a rapid pace, it really is a case of adapt or die, now or never. Businesses need to be agile and constantly addressing the needs of their customers. CeBIT Australia 2013 will help them stay competitive.”

An entirely business-focused event, CeBIT Australia 2013 will provide industry as whole, from SME to enterprise, regardless of audience or market, a holistic and in-depth understanding of emerging trends and technology developments allowing the progression and enhancement of business models.

Throughout the three-day event, seven overarching business trends will be highlighted in the show’s themes. Shaping not only the conference program, but also on the exhibition show floor and theatres, experts will be on-hand to offer businesses deep knowledge and expertise.

The industry-driven themes addressed at CeBIT Australia 2013 aim to help businesses understand how to better manage, integrate and benefit from the huge amounts of information being created by business. They include Business Intelligence (BI) and Big Data, Cloud, Financial Technology, Enterprise Mobility, Cyber Security and Supply Chain and Logistics all contribute to the management of this data.

“We want to help educate every business and help them up-skill their knowledge so they understand the process of securing this plethora of data, analysing it and then utilising it in the most effective way,” Ms Taranto said.

On target to host 500-plus exhibitors and more than 30,000 visitors, CeBIT Australia will offer attendees the chance to explore current technology solutions and integrate industry knowledge into their business models. By providing the best possible strategic support to attendees, CeBIT Australia 2013 will help both developers and suppliers of digital solutions, as well as users.

CeBIT Australia 2012 was a record year for Hannover Fairs Australia, welcoming 32,573 visitors and 519 exhibitors, with a foreign delegation of more than 70 companies from partner country India. The 2013 partner country will be confirmed in the coming months.