Robyn Nixon is the General Manager, Global Marketing at Intrepid Travel.
Over the years, Robyn’s career path has been anything but conventional! After returning to university to study drama, she took on a career in live theatre. During this time she developed the fundamental skills associated with direct marketing, PR. Sponsorship and CRM. After all there’s nothing like the need to fill a theatre with a new show every six weeks to hone core-marketing skills!
A few years later Robyn and a friend started a small-group adventure travel company, taking travellers to India. It was here that she met Darrell Wade, Co-founder of Intrepid Travel. Darrell convinced Robyn to move to Melbourne and work for Intrepid. During her time with Intrepid, Robyn has headed up International Business Development, Global Sales and has been an integral part of Intrepid’s executive management team. Now 12 years later, Robyn leads Intrepid’s Global Marketing team, working closely with their marketing companies in Australia, New Zealand, the US, Canada, UK and Asia.
Robyn’s career path is a great illustration that with an abundance of energy and the courage to take a few risks, a non-conformist route can lead to business success. It’s probably no accident that Robyn’s unconventional career path makes her a great fit for a highly entrepreneurial company such as Intrepid.
We spoke with Robyn to find out more about her speaker session “Case Study Presentation: The Journey to Award Winning Social Media” at CeBIT’s Social Enterprise Conference.
Her main message is that:
“The social media journey has no final destination – it is a means, not an end. Organisations succeed when social media is part of everyday business and becomes integrated into the mix of everything they do. It is simply another asset at their disposal.”