Mobile

Lock your doors and hide your data!

art-Angela-Merkel-Phone-777220981-620x349

“Germany received information last week that American spies had bugged Angela Merkel’s mobile phone, prompting Berlin to summon the US ambassador, a move unprecedented in post-war relations between the close allies.” ABC/wires

 

The rules of the game binding the golden age of detective fiction, created in 1929 by Ronald Knox are as follows:

  1. The criminal must be mentioned in the early part of the story, but must not be anyone whose thoughts the reader has been allowed to know.
  2. All supernatural or preternatural agencies are ruled out as a matter of course.
  3. Not more than one secret room or passage is allowable.
  4. No hitherto undiscovered poisons may be used, nor any appliance which will need a long scientific explanation at the end.
  5. No Chinaman must figure in the story.
  6. No accident must ever help the detective, nor must he ever have an unaccountable intuition which proves to be right.
  7. The detective himself must not commit the crime.
  8. The detective is bound to declare any clues which he may discover.
  9. The “sidekick” of the detective, the Watson, must not conceal from the reader any thoughts which pass through his mind: his intelligence must be slightly, but very slightly, below that of the average reader.
  10. Twin brothers and doubles generally, must not appear unless we have been duly prepared for them.

As can be seen, the rules indicate a very classical understanding of detective or spy work which may well have been the case at the time… but we’re in the 21st century now. Children’s detective fiction will have to be adapted to accommodate stealth aerial drones, laser microphones and even Facebook! Well, there is one semi-classical concept that’s still around – phone tapping, but now it’s all digitised and automated.

So, we thought Knox’s Decalogue needed a touch of modernisation:

  1. The criminal must be… well, anyone really. As long as they have internet!
  2. All spam emails and unsolicited newsgroup postings must be filtered.
  3. Not more than one computer virus or network backdoor is allowable.
  4. No hitherto undiscovered encryption codes may be used.
  5. No Denial-of-service attack must be traceable back to its source in favour of the detective.
  6. The detective him/herself must not take part in any fiscal cyber fraud.
  7. The detective is bound to declare any malware encountered.
  8. The “sidekick” of the detective, the Watson, must not conceal from the reader any data which passes through his smart-phone: his intelligence must be slightly, but very slightly, below that of the average Kindle owner.
  9. Multiple bot-nets must not appear unless we have been duly prepared for them.

Wait, we forgot one, right? This is our own spin on number ten:

  1. Real people must be involved.

 

cyber-security-web

 

Digital espionage and cybercrime is no fiction novel. It is very much so a reality, and with the alarmingly high increase in digital integration with our everyday lives it is becoming a somewhat significant threat. Not only is it a threat to our personal identity but a threat to business, however small or large. The key here is data. In high-school and in university my teachers drilled the concept of putting a dollar value on data. “Data is a businesses most valuable asset”, they would say. Once your company puts a dollar value on data it becomes a target for cybercrime and improper or carless protection of your data can result in significant losses to your business and everyone involved.

Cybercrime is not necessarily growing in frequency although threats are becoming increasingly damaging such that Symantec reported at the beginning of October this year an increase by 50% to the cost per cybercrime victim. To put the cost of cybercrime in context, the report below (McAfee, The Economic Impact of Cybercrime and Cyber Espionage, July 2013) showcases the cost of cybercrime against other expenses:

 

cybersec-stats

 

Alarming, right? For individuals the solution is easy. Step one involves education and training. The more people know about cybercrimes, the different types of attacks and how they work, the more people can proactively avoid being stuck with the fiscal damages as a result of cybercrime. Step two reaches outside the boundaries of human error and highlights a software approach where computers, digital assets and networks are digitally secured to prevent from unauthorised external intrusions as well as to mitigate the risk of human error.

How safe is your vehicle? Sure, most small-business budgets are tight and finding ways to save is always going to be a priority for small-business owners, but most of us wouldn’t drive without our seat belts securely buckled or in a car without basic safety features. There are some things you can’t simply cut corners on, and it will save you an incredible amount of money in the long run when you consider the financial risk of making your valuable data vulnerable.

Protecting yourself against cybercrime is definitely worth it in the battle against cyber criminals but what are our governments doing to mitigate the threat of cybercrime to protect our economy and their own digital services?

iranCyberSec ukCyberSec

In June 2010, Europol (the EU’s law enforcement agency) created the European Union Cyber crime Task Force. The task force includes an expert group of representatives from Europol, Eurojust (the EU judicial cooperation body) and the European Commission. (KPMG)

 

At the North Atlantic Treaty Organization (NATO) summit in November 2010, the EU, NATO and the US, approved plans for a coordinated approach to tackle cyber crime in member states. Under the approval, by 2013, an EU cyber crime centre will be established to coordinate cooperation between member states. Also by that time, a European information sharing and alert system will facilitate communication between rapid response teams and law enforcement authorities. (KPMG)

(Images: KPMG Issues Monitor: July 2011, Volume Eight)

 

Governments face many challenges when dealing with cybercrime including tracking the origin of the crime, dealing with the growth of the underground cyber crime economy, and the shortage of skilled cyber crime fighters. The constantly evolving nature of cybercrime magnifies these issues, very precise and effective management is needed by governments.

 

So what is our government, that of the Australian people, doing to combat cybercrime and to help individuals and businesses to secure their valuable data? GovInnovate is the new name given to a 3-day exposition consisting of the mGov focus day as well as three conferences; Cyber Security, Transforming Public Service Design and Delivery, and Gov 2.0. These conferences host a range of government personnel speaking on the future of technology in Australia.

 

GovInnovate runs from Tuesday 26 November to Thursday 28 November at the National Convention Centre in Canberra.

 

To find out more about GovInnovate head over to: http://bit.ly/1ayE2JJ

 

 

 

Optus Enhances 3G, Offers 4G Alternative in Sydney and Perth

Telecommunications provider Optus has announced that it has upgraded over 1000 3G mobile sites since last September to provide better 3G coverage using 900Mhz spectrum.

Günther Ottendorfer, Managing Director, Optus Networks said, “Our customers are making the most of these network enhancements with a 20 per cent increase in 3G data usage in our upgraded areas”.

“Our intention to build the best mobile network in Australia relies on having a strong foundation in 3G, while transitioning into a 4G world,” Mr Ottendorfer said.

Mentioning 4G, the challenger telco revealed that is now offering 4G mobile broadband services in Sydney and Perth, following successful trials in Newcastle.

Signups to this new 4G network will initially be limited to small business, enterprise and government customers in Sydney and Perth. Optus 4G customers will have to purchase new Optus 4G USB mobile broadband and mobile Wi-Fi hotspots to use the new service.

Speaking at a media briefing in Sydney, Mr Ottendorfer said, “Building on our first 4G services in Newcastle earlier this year, business customers in Sydney and Perth can now get faster speeds, greater capacity and quicker response times on their 4G mobile broadband services – ahead of our wider consumer 4G launch”.

“Australian businesses want fast, reliable mobile broadband that lets them work flexibly, enabling new and exciting ways to interact and transact with their customers. Our investment in next-generation 4G mobile technology provides businesses with the choice of faster speeds over 4G, now backed by a stronger 3G network,” Mr Ottendorfer said.

Optus still has some way to go in catching up to the mobile market leader Telstra, which announced in May that it had switched on its 1000th 4G mobile tower, one year to the day when they first switched on Telstra 4G.

Interview: Libby Hodgson, Manager Marketing, Digital & Tourism, Taronga Zoo

Libby Hodgson manages the Marketing, Tourism and Digital programs at Taronga (Taronga Zoo, Taronga Western Plains Zoo and Taronga Conservation Society Australia).

Libby has recently overseen the implementation of an integrated CRM system, the re-launch of the website, the development of the Zoo’s first iPhone application Taronga Zoo – Monkey Mayhem and the evolution of numerous mobile and social initiatives.

Taronga Zoo free educational app "Monkey Mayhem"

Taronga Zoo free educational app "Monkey Mayhem"


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Mobile Commerce (mCommerce) Trends and Innovations

Jackie Taranto, Managing Director of the region’s largest business event, CeBIT Australia, believes mCommerce will open new doors for retailers as mobile and tablet device users are both plentiful and demographically diverse.

“Consumers use mobile and wireless devices as part of their day-to-day life. The technology that is now available to owners of these devices has paved the way for unique brand experiences when utilised appropriately by organisations,” said Ms. Taranto.

glowing mobile phone screenPhoto Credit: Neerav Bhatt (Creative Commons)

Despite the hype surrounding the m-commerce revolution, some consumers have concerns about the regulation of these devices and what it means for the protection of their identity and finances.

“Converging media always poses new threats and challenges for providers and consumers. The difficulty will be maintaining the proper degree of regulation as the technology continues to improve” said Ms. Taranto.

“Customers now demand 24/7 marketplaces and the next 12 months will see more and more retailers using m-commerce to ensure customers can buy, whenever, wherever.”
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Mobility: Increasing Staff Efficiency Through Teleworking

While debate rages over the cost of Australia’s National Broadband Network (NBN) and where it will be rolled out first practical benefits such as teleworking are not getting the coverage they deserve.

One of the federal government’s Digital Economy Goals is to increase the number of Australian employees who have telework agreements with their workplace to at least 12%, which is double the current rate. In order to create awareness Australia’s first National Telework Week will be held from 12–16 November 2012 to highlight the importance of working from home.

Australia Is Becoming A Services Economy

Australia Is Becoming A Services Economy

Australia is becoming a services economy, which makes it much easier for governments and businesses alike to encourage teleworking amongst their workforce.

Teleworking means regularly working remotely from a place other than your employer’s office, most commonly from a home office. Ideally it uses high speed connectivity and access to business systems in the cloud or by VPN so that a teleworker is as efficient, if not more, than a worker who commutes to their organisation’s office.

By delivering reliable, high-speed broadband to all Australian premises, the NBN will give more employees and employers the confidence to negotiate telework clauses in workplace agreements. The NBN will make it easier to share files, collaborate in team work projects and take part in high-definition video conferencing so that crucial visual communication clues are not missed.

Many Australians already use smartphones, tablets and laptops in conjunction with 3G/4G wireless data conectivity to work out of office on occasions such as during long train commutes or while waiting for a flight at an airport.

However relatively few Australian workplaces offer employees the opportunity to participate in telework on a regular basis even though it has been shown to result in real benefits to employers, workers and through externalities to society as a whole.

For example a knowledge worker could negotiate working on Monday and Tuesday at their employer’s office and on Wednesday, Thursday and Friday from their home office.

Blurred Line Between Work and Home

The rollout of cloud services, BYOD policies and rapid adoption of tablets/smartphones means the traditional barriers between the workplace and home have become fuzzy or even non existent.

However work hours are still officially often still 9am-5pm on weekdays. Do workers feel pressure to answer work emails 24/7 even on weekends or work on tasks while they are commuting to and from home? How does this effect work life balance?

Teleworking Benefits

  • Improved workforce participation opportunities – people who otherwise might be sidelined from the workforce eg: retirees and mothers of school age children could telework for 4 hours during the school day from 10-2pm covering peak load times for customer service call centres.
  • Boost enterprise productivity – employees who currently commute long distances eg: to the Sydney CBD from Gosford would be easier to retain due to improved work life balance and more effective at their jobs because they could get more sleep.
  • Reduce urban congestion on roads and public transport, especially at peak times – Every person who telecommutes takes pressure off over burdened transport infrastructure.
  • Reduce air pollution, greenhouse gas emissions and fuel consumption associated with commuting – helps to achieve Australia’s targets to address climate change.
  • Improve the economic and cultural vitality of local areas as the workforce decentralises

Flavio Romano has been recently appointed to the newly created role of Principal Regulatory Economist with Telstra, Australia’s leading telecommunications company. He is responsible for overseeing the economic analysis of regulation during a period of intense change in the Australian telecommunications sector.

We interviewed him to learn more about these issues which he will discuss at CeBIT’s AusInnovate Conference.

His main message is that there are massive existing opportunities in Australia where smart infrastructure could be utilised to extract efficiency and avoid costly new infrastructure builds.

Romano emphasised that there are real opportunities to use digital infrastructure, particularly with the advent of ubiquitous fibre broadband via the NBN, to make real inroads into deferring costly builds of new infrastructure and increasing efficiency of how we use existing infrastructure.

Australian Infrastructure Task

Australian Infrastructure Task

He said that there is a big opportunity for government departments to lead by example, encouraging their staff to telecommute. Asking even just 20% of an organisation’s workforce to telework via fast broadband for a day/week would cut office space requirements, reduce office heating/cooling bills, lessen the pressure on urban transport systems and so forth.

Telework in the USA

The US Telework Enhancement Act of 2010 generated tremendous momentum toward increasing workforce mobility options for their federal government employees. However it should be noted that according to Cisco the American telework experience shows that:

“The most significant barriers to telework are organizational and cultural rather than technological or financial … the relatively slow adoption of telework and the consequent failure to realize the benefits of mobility are issues of organization and personnel management, not of technological maturity”.

“Office culture cannot be altered with the stroke of a pen; it will take time and effort to develop new coverage models, address concerns about performance evaluation and recognition for remote workers, and help managers understand the trade-offs involved in expanding telework options for their employees.”

Teleworking Toolkit

Teleworking can be a win/win situation for employers and employees but it needs to be noted that employees require a good quality “teleworking tookit” to be at their most productive:

  • Broadband – Fast, reliable and with high upload speeds to access and share large files with ease. Ideally an NBN connection would be best as ADSL2+ and Cable internet have low upload speeds.
  • Laptop/Tablet – Long battery life, rugged, screen that is easy to see in bright light. Good choices include Dell Ultrabook’s and the Lenovo Thinkpad series.
  • Monitor with laptop/tablat dock – large high resolution computer monitor to allow employees to view all the information required to complete work tasks.
  • Smartphone – the high resolution Samsung Galaxy Note android smartphone is being used at the moment by CeBIT’s writer and social media manager.
  • Wireless Connectivity for use at client office meetings – Low latency, fast download and upload speeds such as Telstra 4G/dual channel 3G.
Register Now for CeBIT’s AusInnovate Conference on 22 May 2012. AusInnovate is the leading platform in Australia for connecting research, industry and government communities.

Interview: Stuart Overell, Operations Manager, 13 Cabs

Stuart Overell is the Chief Operating Officer for 13 Cabs, which services Melbourne and surrounding suburbs. Stuart’s over decade long experience in IT Management and career as an Army Reserve Officer have helped to cultivate both his technical prowess and his leadership skills.

From 2000 to 2007, he was IT Manager at national and multinational companies where he managed considerable IT & T resources and used mobile technology to interconnect large sales teams. His considerable experience reinvigorating outmoded IT departments ensuring that IT had continued relevance in the boardroom.

As Chief Operating Officer at 13CABS, Stuart leads an innovative team. In 2010 they developed an award winning iPhone app that streamlined bookings and provided rich GPS-enabled functionality that integrated with their online booking service. The app has since been developed for the Android and Windows Phone 7 mobile operating systems and achieved a number one App store ranking.

We spoke with Stuart Overell to learn more about his “Case Study Presentation: Driving Changes in Service Delivery with Mobile Apps” at CeBIT’s Mobile Conference.
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5 Bring Your Own Devices (BYOD) Issues

There has been a clear trend towards Bring Your Own Devices (BYOD) policies at companies and government organisations around Australia and the World. This has been driven by growing unauthorised use of personal smartphones and tablets by employees to access corporate email, file servers and other organisational information.

CeBIT Managing Director Jackie Taranto has researched the global business arena and believes 10 trends including BYOD will gather force in Australia during 2012.

Samsung 4G Tablet

Samsung 4G Tablet

Organisational IT departments are usually reluctant to allow BYOD and release a Pandora’s Box of issues, however their hand has been often been forced by the sheer numbers of employees who are using personal mobile devices at work.
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Interview: Jane Huxley, CEO and Publisher, Digital at Fairfax Media

Jane Huxley is currently Chief Executive and Publisher for the Digital Division (Metropolitan) at Fairfax Media. In this role, Jane is charged with leading the product, mobile, video and online business strategies and oversees the technology, digital marketing and online editorial and creative services divisions. Websites include SMH, The Age, WA Today, Brisbane Times, Essential Baby, Weather Zone etc.

Jane brings to Fairfax Media more than 20 years of strategic business, marketing, and change management experience. For over fifteen years she held various technical, sales and marketing positions with Microsoft, and has also previously worked at international organizations including Vodafone and DigitalOne.

We had a coffee with Jane Huxley to learn more about her discussion topic “Insights Presentation: Customising your Mobile Offering for Better Reach and Engagement” at CeBIT’s Mobile Conference. Jane will also be part of an interactive Panel discussion about “Mobile Agility”.

Fairfax Mobile Journey

Her first move was to give a background of the Fairfax mobile journey and how they have learnt a lot along the road.

We made a conscious decision to invest really early in mobile and that early investment has really paid off for us. In this point in the evolution of mobile when I look at our mobile business mobile sites or apps, we have market leading positions in both of these areas. That doesn’t happen overnight, it’s been 7 years of focusing on a segment that initially had no audience and no revenue. Thanks to this investment of time and resources we have a very strong sense of how to do digital well.”
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Australian Internet Activity Survey Q4 2011

The Australian Bureau of Statistics Internet Activity Survey (IAS) collects details on aspects of internet access services provided by Internet Service Providers (ISPs) in Australia. The ABS just released data from Australian Internet Service Providers with more than 1,000 subscribers operating in Australia as at 31 December 2011.

Australian Internet Access Speeds Over Time

Australian Internet Access Speeds Over Time

Mobile wireless broadband connections (excluding mobile handsets) accounted for 47% of all internet connections as at 31 December 2011. At the same point there were 11 million mobile handset internet subscribers in Australia, an increase of 13.6% from June 2011.
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Australia and NZ Tablet Marketshare 2011 Q4

IDC has released it’s analysis of the Australia and NZ Tablet Market as of 2011 Q4, revealing several insights:

Samsung GALAXY Tab 8.9 4G

Samsung GALAXY Tab 8.9 4G

4G Tablet Sales in Q1 Q2 2012 Worth Watching

Samsung launched the first 4G tablet in Australia, the Samsung GALAXY Tab 8.9 4G on 28th February 2012 (late Q1). At the moment Apple doesn’t manufacture an iPad 4G model that is compatible with Australian 4G standards. As long as this remains the case, Samsung has the chance to pick up customers who need a Tablet with integrated 4G speeds. This group is likely to include a number of business people who work in the 80+ locations around Australia where there is Telstra 4G coverage.

Warwick Bray, Executive Director, Telstra Mobile, said that “in 4G coverage areas GALAXY Tab 8.9 4G can offer speeds typically reserved for the office which will make it hugely popular with business .. customers [who] will be able to access email, cloud-hosted applications and documents without the need for a bulky laptop and it’s perfect for sharing multimedia content on client visits”.

WiFi Only Tablets 54% of the 644,000 units shipped in the quarter

This reflected the increase in the number of WiFi only tablet models available on sale and their greater affordability compared to Wifi/3G versions that cost more to purchase and require a separate data plan.
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Interview: Manuela Davidson, ABC Mobile Executive Producer

Manuela Davidson is the Mobile Executive Producer for ABC Innovation and has dedicated the past 12 years of her career to digital media, with a focus on online journalism, UGC, DTV and mobile projects.

In her current role she is helping the Australian Broadcasting Corporation understand where mobile audiences are heading to and how corporate strategies need to be realigned to respond to this shift in behaviour.

ABC Mobile Apps - including sneak peek at soon to be released new Android app

ABC Mobile Apps - including sneak peek at soon to be released new Android app


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Future Of Mobile: Smartphones & Tablets Outsell PCs

In 2011 something big happened … the number of smartphones sold exceeded the number of PC’s sold. In a few years the number of mobile phones being used will dwarf the number of PC’s and Tablet sales will also outpace PC’s. This will totally change how the world does business.

glowing mobile phone screenPhoto Credit: Neerav Bhatt (Creative Commons)

Industry Trends

For now though the number of smartphone users worldwide are outnumbered 7 times by feature phones. In Australia as of the end of 2011 smartphones are now 65% of the total mobile phone market.

Globally the shift is occurring at a slower pace but this has been accelerated by the availability of budget Android smartphones at prices similar to feature phones.
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2012 Australian Online Consumer Landscape

CeBIT - Connected Worlds

CeBIT - Connected Worlds

Nielsen’s recent report has some good insights into the Australian Online Consumer Landscape.

Internet usage in Australia is widespread, with 90% penetration (5th best in the world) and 81% of the population 16 years and above classified as active online users.

The internet offers consumers countless choices of things to do, using a range of mobile devices with different types of screens.

Marketers have to navigate this fragmented content delivery ecosystem with a clear path in mind to be able to engage with consumers successfully.

Learn more about the Australian and International mobile industry at CeBIT Australia’s Mobile 2012 Conference on 24 May 2012.

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Ruckus Wireless Solves Unreliable Slow WiFi Problems

The number of mobile wireless data transfer capable devices is growing at a cracking pace with 7.6 billion mobile users expected by 2020 and the number of venues offering wireless hotspots will be over a million by 2015.

Ruckus Wireless

Ruckus Wireless

However if Ruckus Wireless has anything to do it with it these access points won’t be slow, overloaded and unreliable like they often are now.

Ruckus Wireless has been designing, manufacturing, and marketing Smart Wi-Fi products and Smart Wireless LAN (WLAN) systems since mid-2004.

Their patented, world-leading Wi-Fi technology was 1 reason why they were named a Technology Pioneer by the World Economic Forum.

Privately-owned, Ruckus Wireless has had $51 million invested in it by some of the world’s leading venture firms, including Sequoia Capital, Sutter Hill, T-Ventures, Investor AB, Focus Ventures, and Motorola Ventures.

Learn more about the Australian and International mobile industry at CeBIT Australia’s Mobile 2012 Conference on 24 May 2012.

The main claim to fame by Ruckus is about their patented Smart Wi-Fi technology and its unique ability to support streaming multicast IP video over the 802.11 standard protocol. This adaptive antenna technology leverages high-gain directional array technology and best path selection algorithms to form and direct Wi-Fi signals over the best performing paths to each and every client.

With this technology, they’ve been able to do something that other Wi-Fi companies can’t – deliver longer range and more reliable Wi-Fi connections to client devices. Wi-Fi that reaches farther and is inherently more stable due to the adaptive nature and control of their proprietary technology.

Smart Wi-Fi constantly steers signals around obstructions and obstacles, mitigates interference, and focuses RF energy ONLY where it’s needed to ensure unprecedented coverage and consistent performance at longer ranges.

Visit the Ruckus Wireless booth J16 at the CeBIT exhibition, Register Now to ensure you learn about the latest technology innovations and trends that are game changers for business and government

Improve Business Productivity By Investing In ICT

Telstra’s 4th annual Productivity Indicator report has revealed that the number of large Australian organisations which have significantly improved productivity over the last year has declined by 25%.

Telstra USB 4G Modem

Telstra USB 4G Modem

Paul Geason, Group Managing Director, Telstra Enterprise and Government, commented on the report stating:

The Telstra research reveals organisations that invested in staff training, process improvements, more effective customer communications and increased employee engagement had achieved higher improvement in productivity across the last 12 months.
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Nokia Lumia 800 Windows Phone Augmented Reality Stunt

Nokia is taking to the streets of Australia, using Augmented Reality to demonstrate the abilities of it’s new Lumia 800 Windows Phone. The stunt series began today in Sydney’s Martin Place and will also appear in Brisbane at King George Square on Friday 23rd March and Melbourne’s Federation Square on Saturday 31st March.

Nokia Lumia Live

Nokia Lumia Live

Sydney-siders passing through Martin Place were invited to test out their dancing skills against an interactive Augmented Reality (AR) version of music star Timomatic.
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Launched: Samsung Galaxy Note 5.3″ Android Hybrid Phone/Tablet

Samsung Australia launched their new GALAXY Note Android Smartphone yesterday in Australia, creating a whole new market segment halfway between phones and tablets. The Note has already proved to be a success overseas, selling over 2 million units in Europe prior to it’s launch now in the USA and Australia.

Samsung Galaxy Note

Samsung Galaxy Note

Some are calling the Note a “phablet” because it has the full functionality of a high end Android smartphone while also providing a tablet-like 5.3” WXGA (1280×800, 285ppi) HD Super AMOLED high resolution screen.

To take advantage of this large screen Samsung has included a pen that slots into the phone and can be used for sketching information such as architectural notes or other drawings, using some of the bundled S Note software. The increased resolution also allows business users to read long documents and emails more efficiently.
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Changing Names: Google Play and The New iPad

Last week we saw two interesting product name changes by technology giants Apple and Google which have resulted in a high volume of discussion amongst users and the media:

Google Play

Google Play

The changes in question were Apple’s decision to call the 3rd generation iPad tablet “The New iPad” rather than the iPad HD or iPad 3 as predicted by most people, as well as Google’s equally unexpected move to rename the “Google Market” Android application to “Google Play”.

Some commentators say that both companies have made a mistake in changing long standing names. CNN asks Why doesn’t the ‘new iPad’ have a name? and TechCrunch made their view clear Google Play? What The Hell Was Wrong With Android Market?.
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