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WebForward Conference

Australia’s premier web, search and mobile marketing summit

• Outline
• Agenda
• Speakers
• Sponsor

Industry Leading Speakers Include:

Andrew Plumer

Chief Executive Officer, Ballistic Media

Dr Rod Farmer

Director, Research & Strategy, Mobile Experience Pty Ltd

Will Scully-Power

Managing Director, Datarati

All Speakers »

Why This Conference?

Challenging established business models and shaping our lives and futures, the web has brought the information revolution to the masses, with web access now available on all categories of digital and mobile devices. As it has become ubiquitous, it has also become the essential means for running a successful business in today’s world.

CeBIT Australia 2010's WebForward Conference will provide best practice techniques and insights into how you can effectively tap into the ever-changing face of the digital world. No company can afford to ignore the major changes that are happening in social marketing, the mobile space and search.

The speed at which companies adapt to the ever-changing online marketing space is dramatic and it’s critical that you stay current in the market. It is now more important than ever to develop and optimise your web marketing strategy in a measurable way that increases ROI.

Gain Industry Insights

• WebForward will showcase practical case study examples and expert insights of how to develop your organisation’s presence through key online marketing techniques
• Find out about the future of search engine marketing and behavioural targeting as web user profile continually evolves
• You will learn how to employ social media to successfully engage both established and new clients
• Understand how to enhance advertising campaigns and build your brand online
• Utilise web analytics to pinpoint growth areas in your marketing strategy and increase ROI
• It will provide insight into the financial benefits of effective affiliate marketing
• You will discover current and future trends for mobile marketing and how to utilise iPhone and android platforms

Who Will You Hear From?

Industry experts and thought leaders will examine the latest digital marketing techniques to ensure you maximise your social, mobile and search presence.

Throughout the day, question and answer sessions and panel discussions at WebForward 2010 will enable delegates to compare notes, swap strategies and forge contacts across all spheres of the web and mobile marketing industry.

Find out more on our impressive speaker line-up.

Conference Outcomes

• Align your overall web marketing strategy to those of digital-leaders
• Learn from an in-depth guide to mobile and geo advertising
• Develop applications and channels to empower users across different marketing platforms
• Improve online ROI in your organisation
• Integrate analysis best practice into your web marketing activities
• Network with international and local experts currently shaping the future of the web in Australia
• Gain insight into making contact in a permission-based marketing era
• Effectively manage cross-channel campaigns
• Capitalise on social media, real time web, content management and syndication

Conferences at CeBIT Australia

As the largest and most successful child company of Deutsche Messe, Hannover Fairs Australia operates CeBIT Australia. Like no other event in the country, this is the premier business platform that sets the annual agenda for Australian industry and government. With the future of Australian business being decided at CeBIT Australia, an industry worth $123 billion a year, you and your team cannot afford to miss this annual event.

Learn industry best-practice and discover cutting-edge technologies that are opening new revenue streams and transforming entire industries. Create your own personalised learning program from an extensive global conference agenda featuring dozens of in-depth sessions, international keynotes, demonstrations and exhibitions, problem-solving workshops and interactive roundtable sessions all led by industry thought leaders.

Find out more on this topical WebForward Conference by filling out your details to the right to download the brochure.

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