CeBIT Australia, 24-26 May 2010

CeBIT is the world's leading business event for the digital economy delivering leadership through technology. Aimed at senior level executives across all industries, CeBIT Australia provides learning, trading and growing opportunities to businesses and government.

CeBIT Australia delivers market leading content built on an international network of analysts, consultants and researchers and with the authority of the Australian Government’s innovation, research and development agencies. CeBIT Australia identifies new technology trends before they hit the market, and provides access to the latest business solutions available from key technology providers.

CeBIT Australia is part of Deutsche Messe, the world foremost trade fair company represented though 90 offices in 80 countries. From its early beginnings in Hannover in 1986, CeBIT has grown to become the largest business-to-business event worldwide across all industries. Wholly owned by a governmental entity and represented through 90 offices in more than 80 countries, Hannover Fairs Australia, the organiser of CeBIT Australia, is a trusted partner of the government and businesses to develop and boost the growth of the Asia Pacific economy.

Testimonials

“CeBIT is the most important technology event in the world” Steven Ballmer, CEO Microsoft at CeBIT Hannover 2008

“CeBIT is all about pumping up your business and finding new customers and pumping up the economy, finding new customers around the world, because in today’s economy the world is the marketplace”Arnold Schwarzenegger, Governor of the State of California at CeBIT Hannover 2009

“When it comes to technology, if you want to see the best you all know that CeBIT right here is the place to be. Everyone here at CeBIT is a winner.”Arnold Schwarzenegger, Governor of the State of California at CeBIT Hannover 2009

“CeBIT is a showcase of world class business innovation. It also provides a glimpse of what Australia can achieve.” Stephen Conroy, Minister for Broadband, Communications and the Digital Economy at CeBIT Australia 2009

“Events like CeBIT at Darling Harbour give businesses a chance to market their products and services, keep abreast of latest trends, chase business leads and connect with international players.” Nathan Rees, Premier of New South Wales at CeBIT Australia 2009

“We were definitely impressed with the quality and the quantity of delegates we met at our booth, and we have a good number of what I would call hot leads. We have a solution that helps customers to cut costs and to be more productive, so I don’t think our products is affected too much by the financial crisis – this is what companies are looking for. We are definitely looking to come back, and we are already in discussion for next year.” Todd Lewis, Marketing Manager Asia Pacific, Citrix Online

“The partnerships that you make with other people at the event is really important. You find people who are at the event each year who are in complementary business, and you work together to help each other. It really works. More so than ever, this event is about networking. You just meet people you might not ordinarily meet, and it can lead to things you haven’t thought about. With (another exhibitor), I didn’t even know them until the dinner on the Wednesday night, and a week later we are about to sign a deal. That’s the power of it. And the branding is important. We are there every year, and people sort of know who we are – and that itself is really important. We have got better and better exposure every year we have been there.”Matt Bullock, Chief Executive Officer, eWay

“Participating at Webciety at CeBIT Australia 2009 in Sydney was not only a great experience but very valuable from a business standpoint. We generated no less then 300 leads in 3 days of which the first contacts are evolving into strong prospects already.” Dr Steven A. Zielke, Founder and CEO EyeT Communications

“I just wanted to say Saasu really enjoyed being involved in Webciety. Despite the GFC I’m seeing better ROI numbers than last year. I think having the Webciety area was an ingenious branding and presentation concept I was really happy to be associated with. I think it lead to a pre-qualification effect where we had visitors who wanted to know about our web application. Given the volume of people/leads that came through this is very important benefit. We added more than a dozen new partners this year to our reseller community as a result of this event. The ROI will continue to improve from those leveraged relationships. I was also surprised at the number of VC and Angels I met a CeBIT, they were mostly web technology specific, so I think Webciety was the attractant. This was a very good CeBIT experience for us” have to say. So I’ll be seeing you next year! Marc Lehmann, CEO & Founder, Saasu.com

“There was a really good buzz around the show this year. Even though we’re in a difficult economic times, there was a really feeling from people at the event that they wanted to push on regardless, that there were opportunities out there regardless, and that the way through the economic difficulties was to push ahead. InnovationNation as a networking event worked really well this year, it was great. I think the buzz was there, and I think the guest list was the right mix – people were meeting and talking right from the start and it was done in a really good atmosphere.” Dan Smith, NICTA, Manager, Branding & Communications

“We did really well this year. We’ve almost tripled our reseller base by attending CeBIT Australia this year. We had people signing up as reseller on the stand – and obviously we are going through those now. But it has been a very positive experience. And I think that people were genuinely interested this year in looking for for value for money rather than the ‘Whiz-Bang’ – they were looking for ways to save money in their businesses, and I think in that sense it really gave us traction, too.” Emerald Firli, Marketing Consultant, Avira Distribution